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Old 7th June 2006, 03:40 PM   #11
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Welcome aboard spiatek

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Old 7th June 2006, 04:18 PM   #12
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Welcome aboard spiatek
Thanks. I still need to make an appearance in the introduction forum!

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Old 14th June 2006, 07:53 AM   #13
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Thanks to everyone for the ideas on how to handle the interview. I have a little homework to do before I make the call, but I now have a better sense of how to get my stuff together.

I'll report back here after the deed is done and share the experience . Perhaps it will help someone as well.

Thanks to all,

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Old 14th June 2006, 02:52 PM   #14
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be simple. be honest. be open. be careful.

you should have an agenda before stepping into the interview. most exprienced interviewers have already formed an opinion and it is your job to be sure that doesn't alter or adversely affect the audience's view of your opinions.

I spend a lot of time on both sides of the journalist's keyboard, doing interviews and getting interviewed. The most important thing to keep in mind is the person you are speaking with often knows far less than you do about the given subject but has to explain it to his or her audience. While it is your story, it is their job to find a way to tell it and that is what they are going to do, often under a very tight deadline. You have to gentely and slowly explain it to them in such a way that they "get it" without making too many sweeping assumptions.

As much as I have learned over the years about search engine marketing, I know that I often get parts of the story wrong when I try to explain someone else's ideas or points of view. That's often because the person I was speaking with didn't fully explain their ideas, or even worse, left a glaring hole unmentioned they figured me, my editors or my readers wouldn't find. (readers ALWAYS find the holes, without failure) Don't fall into that trap.

Whomever you speak with, be open and relatively casual. Unless it is an adversarial environment, the reporter wants you to succeed. So does his or her audience. They will give you the benefit of the doubt until they think you have something to hide. If they do thing you have something to hide, they will go after you like nobodies (but your own) business. I've gone after people who were simply being unnecessarily cautious, making for a few uncomfortable moments. I've also been on the receiving end of more than one overzealous reporter's questioning. Either way is brutal and easily avoidable through open communication.

All that said, be careful. You have something difficult to explain to an audience that might be interested but might not fully understand what you are talking about. Take it easy on yourself and others and stick to your agenda. Don't be drawn away from it, even if the conversation wants to go that way. It is too easy to fall off topic and waste an opportunity while at the same time, leaving an audience with an incomplete or erronious impression.

Good luck and have fun. It really is a blast if you are on cue and doing your job well.

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Old 15th June 2006, 05:58 AM   #15
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Jim,

Very interesting comments. This is why I asked the question in the first place.

Obviously, this is something that can pay big dividends if you are prepared and hurt you if you're not.

Thank you for your time,

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Old 16th June 2006, 10:01 PM   #16
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Default Tips from an old reporter

For 8 years I worked as a newspaper reporter, and I also did 16 years in public relations, where I did hundreds of interviews.

The advice you've gotten so far is sound. Try to write up some background material in advance. Answer these questions in it: Who, what, when, where, why, how. Put in the company history, an explanation about your products and services, any awards you've received.

As another person mentioned, everything is on the record, even if the reporter says, "Off the record..." My former boss got stung big time by bragging about his China vacations and other trips, and all that stuff appeared in the article with a negative slant.

The wisest tack is: If you don't want to see it in print (or over the airwaves, 'Net), don't say it.

Some reporters can be confrontational. Take a deep breath, stay calm, and stay factual.

You can't control how the story comes out, but you can hurt yourself by being arrogant, flippant or by trying to be funny. Be professional and courteous.

If the piece is negative, keep things in perspective and remember that it's not the end of the world. Truthfully, the whole world won't be reading it, and the folks who do will forget it by the next day.

Jack

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Old 17th June 2006, 08:51 AM   #17
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Quote:
Originally Posted by Jack Zavada
For 8 years I worked as a newspaper reporter, and I also did 16 years in public relations, where I did hundreds of interviews.

The advice you've gotten so far is sound. Try to write up some background material in advance. Answer these questions in it: Who, what, when, where, why, how. Put in the company history, an explanation about your products and services, any awards you've received.

As another person mentioned, everything is on the record, even if the reporter says, "Off the record..." My former boss got stung big time by bragging about his China vacations and other trips, and all that stuff appeared in the article with a negative slant.

The wisest tack is: If you don't want to see it in print (or over the airwaves, 'Net), don't say it.

Some reporters can be confrontational. Take a deep breath, stay calm, and stay factual.

You can't control how the story comes out, but you can hurt yourself by being arrogant, flippant or by trying to be funny. Be professional and courteous.

If the piece is negative, keep things in perspective and remember that it's not the end of the world. Truthfully, the whole world won't be reading it, and the folks who do will forget it by the next day.

Jack
Thanks Jack... and WELCOME!



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Old 17th June 2006, 10:07 AM   #18
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Truthfully, the whole world won't be reading it, and the folks who do will forget it by the next day.
Well said and a great perspective to share!

Welcome aboard

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Old 23rd January 2007, 06:02 PM   #19
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mirror their body movements. Not excessively, but keep it in mind

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