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Old 27th July 2013, 01:39 PM   #1
AthenaAnalytics
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Join Date: Jul 2013
Location: Atlanta, GA
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Default Where Do You Go For Market Research?

Hi All,

My name is Chris and I am one of the co-founders of Athena Analytics.

We cut our teeth in "big business", where market research budgets are plentiful and data analytics are used to support major decisions. However, we understand this is a relative luxury in the "small business" world.

We're passionate about data and think that small businesses can use it the same way big businesses do, provided if it is packaged in an easy to understand format that is actionable at the local level for the small business owner.

Our product contains no math, no jargon, just answers.

So, what do you think?
Do you use market research today?
Would you use data and analytics to help make better decisions?

Thanks for responding!

Chris

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Old 29th July 2013, 10:20 PM   #2
platnumcn
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Join Date: Jul 2013
Posts: 98
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I do market research today, but its not rigorous and I would like to use analytics as well, provided it is done by experts, who have helped others in the market to reach a supreme position.

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Old 8th August 2013, 02:41 AM   #3
johnlarase
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Join Date: Jun 2013
Location: Asia
Posts: 23
Default

Quote:
Originally Posted by AthenaAnalytics View Post
Hi All,

My name is Chris and I am one of the co-founders of Athena Analytics.

We cut our teeth in "big business", where market research budgets are plentiful and data analytics are used to support major decisions. However, we understand this is a relative luxury in the "small business" world.

We're passionate about data and think that small businesses can use it the same way big businesses do, provided if it is packaged in an easy to understand format that is actionable at the local level for the small business owner.

Our product contains no math, no jargon, just answers.

So, what do you think?
Do you use market research today?
Would you use data and analytics to help make better decisions?

Thanks for responding!

Chris
Market research is quite effective especially if you have lots of things to point out in your chosen niche. So, yeah, we do that often when we're about to release a product. But we outsourced the whole research to a firm in other country.

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Old 10th September 2013, 04:02 AM   #4
quicklancefirms
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Join Date: Aug 2013
Posts: 3
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Don't we have KISSmetrics and CrazyEgg?

Why you?
What makes you different?

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