There are many tools to drive people to your site. You need a mix of good SEO and keywording (I think that is what Gordon was getting at), design and site pull factor, as well as social media advertisement, being put in directories, participating in forums that pertain to your business, creating backlinks, traditional advertisement, word of mouth, referrals..... want me to continue!
It is also important to hit your target audience. In Gordon's example with powertools, you may see 1,000 hits on the site per day but what if 900 were people who do not want tools and simply mix the keywords up? Also important to review to see if people are going past your homepage or if they are seeing your homepage and then just not leaving. All important factors.