If your ecommerce site is struggling to get over a certain revenue hump there could be a couple of things in your control to change. For instance, maybe you are making some email marketing mistakes like trying too hard to make sales, or that your website is too slow to load.
While looking into every avenue, make sure that your landing page is also considered for some changes. It could very well be that your website is to blame for your poor sales. Your landing page is supposed to make it easy to understand the offer and what the next step that the visitor should take.
Often, landing pages are a confused mess that end up causing visitors to click away and keep searching. When you take some time to understand what your landing page is missing then you can take the steps necessary to improve it and see your revenue grow accordingly.
In this article, I will go over several ways to optimize your landing page.
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