This is very true, I saw similar information posted on forbes website. If you're not doing pay-per-click at least have a plan in place to launch a campaign in the future. The problem for most new marketers of course is 1), the advertising budget as small as it may be, and 2), targeting the wrong keywords this can disastrous and a complete waste of advertising dollars but a HUGE learning experience.
Originally Posted by bradmarcus
I just saw some very interesting statistics I thought I'd share. In 2010, companies spent $46 billion dollars on Internet advertising. Of that number, $29 billion was for pay per click advertising. Just shows how huge this is and how you MUST be doing it the right way or get left behind.