It wasn’t that long ago that business experts were proclaiming the death of the brick and mortar store. The rise of ecommerce has taken many industries by surprise, and many are still struggling to make the transition to online trading. However, the fact is that physical outlets remain popular among consumers, and businesses that started life as ecommerce brands are instead making the move to brick and mortar. That’s because they allow you to communicate a brand more effectively and take greater control over the consumer experience. If your ecommerce venture is a success, then moving into the high street can be a valuable next-level move, but it comes with some inherent risks.
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