Hello! My Name Is Keith C. Macdonald And I'm Happy To Be Here!
As an introduction, here's a bit about myself - where I've been, where I am and where I'm heading:
Team sports - ice hockey, lacrosse and ball hockey - have been a part of my life since I first laced up a pair of skates when I was 6 years old. Working out with weights has been an obsession from the age of 16. Besides having fun and keeping fit I learned valuable lessons and developed success habits. The lessons: you don’t always make the team, life isn’t always “fair” and it’s easier to have fun when you are winning. The success habits: commitment, persistence, practice and preparation, teamwork and leadership. I have always tried my best to apply these lessons and habits to my personal, professional and business endeavors.
Life in the “real world” began after I graduated from university in 1985 with degrees in Agriculture (Plant Science) and Accounting. My 20-year career as an accountant in public practice began in February 1987 as an articling student with a mid-sized regional firm of Chartered Accountants. In February 1998 I moved to a national firm. My responsibilities – as a Manager and Senior Manager - included auditing, documenting systems and internal controls and providing recommendations to management. I retired from public practice in May 2007 to pursue my own small business aspirations.
My beliefs about small businesses and their owners have been influenced by Michael E. Gerber, author of the best selling book The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It. After working with many thousands of small business owners he has concluded that: (i) Small businesses don’t work, their owners do; (ii) They are doing the wrong work; (iii) They get little return in exchange for their effort; and (iv) Their businesses end up in chaos - unmanageable, unpredictable and unrewarding. Why does this happen? Because small business owners are actually three-people-in-one: Entrepreneur, Manager and Technician. This causes unending conflict within and without. To make matters worse they don’t understand the three phases of business growth - Infancy, Adolescence and Maturity - and what is going on in their mind during each. As a result they are unlikely to discover why their business isn’t succeeding. Michael’s belief is that a small business is nothing more than a distinct reflection of who the owner is. In order for a business to change, continually thrive and give the owner what he or she wants they must be willing - and able - to change first.
Personal growth and development is a passion of mine. I have done much self-study and have participated in numerous programs and courses. Over the years I have expanded my comfort zone, enhanced my self-confidence, strengthened my people skills, improved my communication skills, developed leadership abilities and learned to control worry and stress.
My purpose is to provide hectic small business owners with concise, user-friendly information and easy-to-implement action steps. I believe that business is about making peoples’ lives better. I was Treasurer of our 58-unit, self-managed townhouse complex for 13 years. I increased the Contingency Reserve Fund from $6,000 to $209,000 and all major projects were carried out as planned without special assessments. One owner said, “Keith takes the time to explain things in a non-technical manner so that people like me who don’t come from a financial or accounting background can get a better understanding of what is going on.”
Small business owners benefit greatly from creating a compelling, crystal clear vision of what their business is helping them to accomplish. My vision is for time freedom, financial independence and no regrets for my wife and me. I wish the same for others.
All the best!
Keith C. Macdonald