1. Do free link exchanges with other websites.
Do free link exchanges with other web sites that have the same theme as your web site. You can target any keyword phrase you want to improve your rank with. It is very important that you make the title text link you exchange with other web sites the exact keyword phrase you want to target.
What I also like about the free link exchanges is that you can target one web page for many different keyword phrases. So once you get the rank you want for one keyword phrase then you choose another keyword phrase to target and use this new keyword phrase in the title text link that you now exchange with other web sites.
It is also important to try and do all your free link exchanges with web sites that have a high Google Page Rank (PR). Go for link exchanges with sites with a PR3 or higher. Web sites with a higher Page Rank are viewed by Google as being more important and links to your web site from these high PR sites will help you more than doing link exchanges with a site with a PR1 or PR2.
You can download the free Google Toolbar at http://toolbar.google.com/
, which will display all the Page Ranks of the web pages you visit.
Also, if you go into the Google directory, http://directory.google.com/
, and locate the category of the sites you want to do your free link exchanges with, the web sites will be listed with the highest Page Ranks at the top. Most of the sites near the top of the list will be PR5 or PR6. These are the web sites that you will want to start doing your free link exchanges with.
2. Optimize your webpages for keyword phrases.
Optimize your web pages for keyword phrases. You'll want to target one keyword phrase per web page. If you have great content and have targeted a keyword phrase then eventually Google will index your web page and rank it higher.
You should really use both these options, but of the two I like the free link exchanges best because I can quickly see the progress I'm making.
Do free link exchanges work?
Well, as I stated above, my web site was ranked number 33 for my most important keyword phrase, 'Beanie Babies.'
I then started doing free link exchanges. Prior to that time I only had about 10 link exchanges on my web site with other web sites. Now I have about 100 links and my rank on Google for 'Beanie Babies' is number 5.