Full Text: http://www.searchengineguide.com/hedger/004165.html
"The search engines are changing friends. There is nothing the SEO/SEM community can do about these changes except to study, experiment and learn as quickly as humans with electronic assistants can. "
"In times of change, one of the biggest problems for established SEO firms is in sustaining good relationships with previous and current clients. These problems can be easily characterized by two categories. Regardless of the category these issues might fall into, each represents real people whose incomes are partially dependent on the outcome of the campaign."