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Old 31st December 2004, 10:28 PM   #1
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Lightbulb Easy Rules To Guarantee That Your Dot-Com Doesn't Become The Next Dot-Bomb


Everyone wants to know, "What separates the dot-coms from the dot-bombs?"

It's a good question, but before I answer, I want you to think about something for a moment. Did you know that between 1998 and 2000, online shopping grew a staggering 580%? It's true. Forrester Research reported growth from $7.8 billion US in 1998 to $45 billion US in 2000.

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Old 1st January 2005, 04:52 AM   #2

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Terrance, you bring up some good points that we know but don't actively think about much. Thanks.

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Old 1st January 2005, 10:36 PM   #3
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Hi Terrance,

Excellent points.

1. Find niche makets where you can compete successfully
2. Find a Unique Selling proposition, and make it blatantly clear to your customers what that USP is.
3. Understand who the people are in your market, and know how to reach them with your advertising efforts.
4. Perform a competitive analysis, to see what your competitors are doing, and to learn from their efforts.
5. Flesh out your business plan, and understand your strengths and weaknesses.

I'd argue that these are the baseline things that any business serious about success should do to even have a chance of competiting on the web. Creating a business plan and a marketing plan should be how companies start though, and not the magical keys to success. (the Small Business Administration goes into more detail on how to put those types of plans together here: http://www.sba.gov/starting_business...up/basics.html )

Planning is just the beginning. Understanding how to reach out to those customers, how to be found on the web, how to be perceived as credible and trustworthy, and how to persuade the people you target to purchase from you, these are the things that often determine success or failure.

Planning is good, and without it, the chances of remaining in business diminish quickly. But at some point it's time to put the html on the page, and move from planning to implementation. And it's the small details that can make a big difference.

Once you've got a believable, credible, persuasive site online, the next step is just as essential - live up to the promises that you make in your site, or in your advertising. Talk and listen to your customers, pay attention to the market to see if and how it changes, provide the goods and services that people want and expect.

Bill Slawski | SEO by the SEA | "Making the simple complicated is commonplace; making the complicated simple, awesomely simple, that's creativity." ~ Charles Mingus
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