The most useful definition of copywriting I've come across is very succinct and accurate:
"Copywriting is salesmanship in print"
By definition, then, copywriting that doesn't sell simply isn't copywriting!
(I'm here referring to copywriting as an advertising
But despite all the copywriting "gurus" online who try to convince you that copywriting is the #1 factor
in your advertising success so they can sell your their ebooks, courses and services
of the Four Performance Factors
that determine the success or failure of every visual ad, copy ranks at #3
That does NOT mean, however, that copywriting isn't important to your success. It's critically
important. It just means that if you're writing to the wrong people about the wrong things, its a waste of time and effort, no matter how skilled a copywriter you are.
To view a detailed article with revealing tests and answers visit: