There’s something of a false impression among young business go-getters these days. This impression suggests that only social media outreach matters for companies, and that having a well-functioning website or even blog is a relic of the past. Of course, that’s far from the truth. While social media companies have certainly economized how we expect businesses to function and what that means in a macro sense, there is still a place for businesses promoting their curated content. Your business should be running a blog, for instance, even in 2020.Why?
After all, blogs don’t write themselves. Even if you wish to pay a just-out-of-college copywriter to attend to your regular postings, it’s hard to understand just what value this will bring. Anything that seems like an investment without a strict measurable return, at least initially, can seem wasteful. However, that’s not the case with blogs. They do have a return. They can offer value.
In our three-point list of advice below, we hope you can understand how and why that is:
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