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Old 13th June 2014, 01:36 PM   #1
Mark Bates LS
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Default Does Social Media Have Much Impact On B2B?

My company does B2B lead generation, and we don't really have much of a presence on social media. We have profiles on most, but don't really do much with them at this time. What are your guys thoughs on this? Would it be useful for us, or would we just be reaching out to the people who handle other businesses social media?

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Old 19th July 2014, 01:35 PM   #2
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What you really need to consider is what you can offer a community. It takes time to build a social media community and because it isn't a sales tool, pushing your products and services will have adverse effects. Instead post images and articles that are related to your business in order to gain traction with the odd sales call to action thrown in. Post regularly and daily, look at what your competition is doing and if you have the opportunity, perhaps look at hiring a firm who can help you.

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Old 25th July 2014, 09:42 AM   #3
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Should your company be active on their social media? YES!! Look you want to be able to reach out to your targeted audience and the best place to do that is where they are hanging out. We all know Facebook us important to be on not only because of the audience you can target but the ranking push you get in the search engines. There's a reason Google created + and it's because they see the power being building an audience around specific groups. Remember we connect with people not a company and the more personal you can be with future clientele the better. Find out what else they like so you can market from different angles. Never leave social media out of the equation even if you're only going to stick to one platform

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Old 25th July 2014, 02:21 PM   #4
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Yes it would be useful. Prospective customers/stakeholders, whether they have a social media agency running their campaigns or not, will personally check your online profile. If your competition has a social media presence, that may just be the deciding factor.

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Old 28th July 2014, 09:11 AM   #5
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Targeted outreach on LinkedIn can be great for B2B. You ccan join up to 50 groups. Introduce yourself and contribute. Post relevant, original content and also content with your brand of individual commentary on outside content in your own feed. Post content from quality sources. Follow, engage, activate. Give immediate value.

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Old 31st July 2014, 05:29 AM   #6
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Quote:
Originally Posted by Purrs View Post
Targeted outreach on LinkedIn can be great for B2B. You ccan join up to 50 groups. Introduce yourself and contribute. Post relevant, original content and also content with your brand of individual commentary on outside content in your own feed. Post content from quality sources. Follow, engage, activate. Give immediate value.
I am agreed with "Purrs". LinkedIn is a good option for B2B. You can join relevant groups related to your topic. Post relevant, original content. It will increase brand awareness.

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Old 9th August 2014, 03:35 AM   #7
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My friend Tom Skotidas and I are at it again and this time we talked about how anyone, but especially B2B sales pros, can use their LinkedIn profile to attract inbound leads. Tom calls this inbound social selling. He is the founder of Skotidas, Asia Pacificís leader in B2B Social Media Lead Generation. We have been talking about the intersection of sales and content marketing for B2B companies. A lot of people call this social selling, but there is more to it than just that.

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