Blogging is a pretty unique form of marketing on the Internet and is pretty fickle. The eConsumer is looking for specific information where a blog site must speak directly to that person looking for specific information.
What is that information the eConsumer is looking for? Who knows. But what is known is that your blog must hit a home run via the topics or that information seeker may not come back.
Blogs should be short and sweet and must cover the topic rather swiftly. Blog strategy is just like any other business strategy where you may get millions of opinions on how to develop a blog, but never really know which one is best.
The one thing I would recommend is that you not expect big money right out of the shoot. There are a few people out there making big money at their blogs but know that to make the big bucks, you have to blog allot and blog on topics that are relevant.
There are a ton of articles
on the topic you should read before venturing into the blogging business. Is blogging a business? It sure is.