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Old 7th March 2007, 04:18 PM   #1
Linda
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Default Design Your Own Newspaper Ads

Need a little help putting together a newspaper ad?

"Always Stress the Benefits-A feature is what something is. A benefit is what it does. Advertise the benefits of your product or service, not the features. People don't buy something to get a feature, instead they always buy to get the benefit produced by the feature."

Catch it @ http://www.smallbusinessbrief.com/ar...ng/008017.html

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Old 22nd March 2007, 05:43 PM   #2
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Try to make your newspaper ad simple and short.

But you also need to make sure that it can get the reader's attention.

Put images that are related to your business to make it more interesting and catchy.

Also try to be honest and direct to the point.

By the way, Thanks Linda for the post.

Nice resource!

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Old 11th August 2010, 01:38 PM   #3
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Default Idea way to design an ad...

Hi Linda,

Nice article! I concur. I think a small businessperson should design their own ad since they know intimately what they're selling. And you emphasize a key point often missed in stressing benefits over features.

That being said, I think it's important for them to have a basic understanding of what they want to accomplish.

Cheers!

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Old 12th August 2010, 06:31 PM   #4
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Once you have figured out the ad content, think about using a specific phone number to track the ad's effectiveness. If you have multiple phone lines choose an infrequently used rollover number or get a call forwarding number that tracks call data.

Do the same with your website - list a specific page in the ad (www.companyname.com/newspaper-ad) so that you can track the numbers of visitors accurately and have the opportunity for them to land on a site page with more info about the specific product or offer.

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Old 23rd August 2010, 09:46 PM   #5
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BizDoc, when was the last time you saw a business owner that designed an ad that was all about benefits What they probably need is a survey of what their customers "really" get by doing business with them...then they can try to design an ad I'm embarrassed for the local businesses when I see their print ads each week....then they wonder why print ads don't work

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Old 23rd August 2010, 09:53 PM   #6
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Quote:
Originally Posted by DanWilliams View Post
BizDoc, when was the last time you saw a business owner that designed an ad that was all about benefits What they probably need is a survey of what their customers "really" get by doing business with them...then they can try to design an ad I'm embarrassed for the local businesses when I see their print ads each week....then they wonder why print ads don't work
I hear you. Most businesspeople don't work with a marketing pro to help them. I may not have been clear: I am advocating the business owner stay involved and not advocate responsibility. But ad design is a difficult job and a la Gerber's "E-Myth" phenomenon, owners should stick to leading a company. If you check out the marketing series at http://bizmd.blogspot.com you'll see I advocate working with an expert.

I've seen owners also completely delegate the job to another and the results were equally dismal. I think it's important for them to participate in the process, not hand it over to a vendor.

Also, to my dismay, these days many ad reps fancy themselves advertising specialists and try to handle the marketing side of the house. Some of them have this competency but some don't.

Cheers,
Chris

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Old 28th September 2010, 08:14 AM   #7
Cathy Duncan
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DanWilliams: there are loads of business owners around in this respect. What I know about such ads is that if youíre having your own business and youíre market your own product, youíll surely be mentioning all of its beefits and when itíll come to the short-comings, you will compare your product with the existing ones in the market to make your product superior. Isnít it? Thatís not a big deal, I think!

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Old 28th September 2010, 09:55 AM   #8
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Cathy...working on your post count so you can edit your signature? Or could you convert your comments to english?

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Old 8th May 2011, 03:22 PM   #9
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Make the purpose of your ad to generate a lead or to redeem a free coupon in your ad. In fact, to make your ad catchy, make it look like a coupon.

People will notice the coupon ad and see if they can get something for free from it. This is your opportunity to capture their contact information and follow up on them.

Offer a free report, free sample, free consultation, etc. Have them call a 1-800 number or your website for more information.

This strategy is way more effective than try to sell your products and services through an ad.

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