Originally Posted by Rufflez
Perhaps the amount of exposure from the website isnt enough. For me, i tried PPC and it didn't work well. My sells didnt increase. So i tried to have ads on SEVERAL sites at once(cheaping of course) i had ads on 5 different websites and it costed the same as the one ad on one website and my sells got better.
PPC doesn't work for everyone or every type of business, but there is no denying its benefits. You just have to watch what keywords you target and start with the less popular keywords so you don't end up losing too much money early on.