Welcome to the Small Business Ideas Forum! We are a community of over 100,000 small business folks with over 163,000 posts for you to browse. We pride ourselves on being the friendliest forum you will find and we'd love to have you as a member of our community. Please take a moment and register for a free account. If you need any help, please contact Chris Logan.

Small Business Ideas Forum

Small Business Ideas Forum

A friendly place to share small business ideas and knowledge, ask questions, find help and encourage others that are involved in the small business industry. Topics include small business marketing, generating revenue and small business computing.

Go Back   Small Business Ideas Forum > Small Business Marketing - Offline > Trade Shows, Conferences & Expos
Register Search Today's Posts Mark Forums Read

Thread Tools
Old 9th April 2010, 08:19 AM   #1

Join Date: Feb 2010
Location: Northamptonshire
Posts: 45
Default Blast Your Next Exhibition!

Just thought I'd share this, as it seems to be coming up a lot at work recently.

We have a number of clients in a variety of fields (financial advisors, graphic designers, virtual PA services among them), who've spent years (and ) attending exhibitions... and then standing on their stall desperately hoping someone will come and talk to them.

So, we told a few of them to try this:

1) Advertise the fact that you're attending the exhibition... to your database, on your website, in your newsletter. Do it regularly in the couple of months before the event.

2) Set up a series of invitations to your prospects, inviting them to pre-book an appointment to see you on your stand and talk about how they can benefit from working with you.

3) Offer a free radio controlled car to everyone who attends their appointment - no strings. Now this bit's the clincher. You see, there are all sorts of great business reasons your prospects can take to their boss when they ask for the exhibition ticket to get covered on expenses. But, it's the radio controlled car that makes sure they get out of bed and come see you rather than head to the office, or a client, or anywhere else.

We bought a job lot of decent cars from the Far East at around 6 per unit, and advertised them at full retail... "Get a FREE radio controlled Ferrari worth 39.99 just for talking to us".

Every client who's done this has had a fantastic response, and done far more business from the show than they needed to cover their costs. Many have reported such a buzz around their stand that their competitors have come over to see what's going on!

Now really, it doesn't have to be a car - but the key is not to "bottle it" and offer something practical, or business-like, or sensible - it's got to be something fun and exciting, with a high perceived value.

Your mileage may vary as they say, but it could be what makes your next exhibition a money spinner, rather than a costly day out of the office!

PTF - The Business Builder
PTF is offline   Reply With Quote
Register or log in to remove this ad.
Old 20th May 2011, 11:05 AM   #2

Join Date: Jul 2010
Posts: 64
Default Good Advice

That is all very good advice. The key to the promo is to offer something that people actually want and will not just throw away. If you have the option of branding the giveaway that is always a plus (stickers on the car maybe).

tradeshowdesign is offline   Reply With Quote
Old 20th May 2011, 11:30 AM   #3
aarkid's Avatar

Join Date: May 2010
Location: Scotland
Posts: 6

nicely put!

i've always thought going for a 'practical' option was better - i couldn't see the reason for giving away something unrelated to the business - but you've just hit it on the head. Nice post.

aarkid is offline   Reply With Quote


Similar Threads
Thread Thread Starter Forum Replies Last Post
7th International Plastics Exhibition And Conference. vishalsharma Trade Shows, Conferences & Expos 0 11th February 2009 02:19 AM
Blast From The Past gnarled branch New Member Introductions 9 10th April 2007 09:21 AM
Email Blast Service? mktgbiz Newsletters and Email Marketing 4 17th May 2006 11:55 AM

Thread Tools

Get Updates
RSS Feeds:
RSS Feed for Trade Shows, Conferences & Expos RSS for this Category Only: Trade Shows, Conferences & Expos

RSS Feed for Small Business Ideas Forum RSS for Entire Forum
Forum Rules

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Forum Jump

Small Business Ideas Forum

At Your Business - Small Business Directory
Free Business Forms - Prewritten Documents
Search Engine Guide
Small business guide to search marketing

Small Business Brief
Fetching the Best Small Business Info

Free Links - Free Advertising
Free Guide - Online Directory

Advertise your business here
Contact us for more details!

Semantic Juice
Register now to access free Quick SEO service!

Rocket Lawyer
Sign up for free 7 day trial. Boost your biz!

Buy UPC Codes
Get your products listed online!

All times are GMT -5. The time now is 09:29 PM.

Powered by vBulletin® Version 3.7.3
Copyright ©2000 - 2019, Jelsoft Enterprises Ltd.
Copyright 2004 - 2018 - Privacy