John I REALLY appreciate the response, experienced people giving out free knowledge really is the best thing i could ever ask for in life.
SRDS is a place to research lists and brokers. Where you buy your list will depend on what your product or service is.
Ok so i just use this to locate people who actually supply lists that they rent from lets say Mens Fitness? Do these guys lie about stats, and any recommendations on how to weed out the bad people?
Any recommendations or heads up so i don't lose money or scammed would be great.
But one other thing... the whole free of charge thing makes it sound like a scam. It might work, or it might backfire on you. If your product has actual value, I would try a second version that is more straightforward, details the benefits of you product how much it costs and why they should by it from you. You may find it out performs the free version.
I think about this all the time as well. It is hard for me to believe it can profit if i put the price right out there, especially because i have no experience doing this. I could be wrong and i don't have the experience so i shouldn't say it but 4 businesses later my business mind tells me life cant be that easy. I think i will try to advertise no charge for a while.
Here's the thing John i can offer the free service but my up sell package is so attractive that these targeted people can rarely say no once educated, i kind of just mention "oh hey we can also do this for..... Only problem is they will be doubtful if i say hey i can do this and that for $$ through a sales letter and probably will not respond or rationalize over the garbage can that its not worth the $$.
My product requires some education, enough where i believe i need it done old fashioned, people talking to people over the phone.
Also my product is a monthly service so the mailing costs should be justified. We all know how those monthly charges can add up. Normal retention will be between 3-4 months (have done some testing). I have not scaled this so those %'s can get better or worse.
I have recently finished reading some books from these authors:
Some Frank Kern Stuff
What i have gathered is sell TOO hard. If its off putting to customers i can always back off. I am young and on a limited budget, i can only screw up each aspect of my business a few times. Also im a bit scared after loosing my money last time so like i said im not afraid of selling too hard right now.
Where do we draw the line? Hand addressing letters at a mail house is a scam in itself because it tricking someone into thinking its a personal hand written letter from us to them which is not whats happening.
Anyway as you can see im not the best at gathering my thoughts (copywriting) so this will be my biggest challenge. I will model another campaign that i know is successful and modify/improve as time goes on.
Appreciate the responses, and others don't be afraid, please the more contribution to this thread the better. Thank you