Thanks for the tip Rich. I'll have to check it out next time I'm at the book store, as I haven't taken the time to look at it.
But I'm curious what it says about submitting to the search engines, as links from other websites (important for se rankings) will ensure your site is included.
Another opition ... check out our Jen's -
Small Business Guide to Search Engine Marketing
It costs a little bit more, but a big advantage is lifetime updates (which you don't get with a book like the dummies series).