Welcome to the Small Business Ideas Forum! We are a community of over 100,000 small business folks with over 163,000 posts for you to browse. We pride ourselves on being the friendliest forum you will find and we'd love to have you as a member of our community. Please take a moment and register for a free account. If you need any help, please contact Chris Logan.

Small Business Ideas Forum

Small Business Ideas Forum

A friendly place to share small business ideas and knowledge, ask questions, find help and encourage others that are involved in the small business industry. Topics include small business marketing, generating revenue and small business computing.

Go Back   Small Business Ideas Forum > Small Business Marketing - Offline > Print Advertising
Register Search Today's Posts Mark Forums Read

View Poll Results: Would you consider Coffee Cup advertising for your business?
yes 29 65.91%
no 15 34.09%
Voters: 44. You may not vote on this poll

Thread Tools
Old 19th March 2007, 08:06 PM   #1

Join Date: Mar 2007
Posts: 1
Smile Coffee Cup Advertising

Hey everybody,

I just started an advertising agency selling advertising space on coffee cups in New York City. All my competition focuses on finding Big companies to sell their adverising space to, but I want to offer my services to small and mid sized businesses. I was wondering if I am going the wrong route. I have not yet started selling yet, actually I am not completely finished with my website yet. I would appreciate some feedback. I really just looking for some guildence. I appreciate your time!!!


PriMetroMan is offline   Reply With Quote
Register or log in to remove this ad.
Old 19th March 2007, 08:20 PM   #2
Robert's Avatar

Join Date: May 2004
Location: Houston, TX
Posts: 3,463


Welcome to the forum, Jacob!

...selling advertising space on coffee cups in New York City
I'm not sure I'm following you on this. Are you going to be selling the cups to the business owners with their logo on it? Or, are you going to be selling advertising on disposable coffee cups used by convenience stores or something?

Small Business News - You've never seen small business news delivered like this!
Free Business Forms - Download free business forms you can customize
Robert is offline   Reply With Quote
Old 20th March 2007, 04:12 AM   #3
VIP Contributor
east2west's Avatar

Join Date: Sep 2006
Location: Guangzhou, China
Posts: 369
Send a message via Yahoo to east2west

Also, you should definitely finish your website before you start marketing to potential clients. Good luck.

All Zombie Attacks.com

east2west is offline   Reply With Quote
Old 27th April 2007, 08:41 PM   #4

Join Date: Apr 2007
Location: New Zealand
Posts: 8

Hey there, just read your post and wanted to offer my 2 cents.

I think that catering for a niche market that your competitors overlook is a very smart way of entering and creating a decent profile and client base, which you can then use to head hunt larger companies.

I think to start off with you are better to have many smaller clients that are easier to get a sale out of rather than battle your competitors to get a large sale. Reasons for this are:

1. If youve got 100 smaller clients and 5 leave then who cares, go find another five. compared with if you've got 10 large clients and one leaves then your cashflow takes a hammering.
2. Getting lots of smaller clients certainly takes time and effort but this makes it harder for any other potential competitors to enter your territory.
3. Often (but not always) you can make much higer margins off smaller clients. So if youve got lots of clients then its large volume/high margin which is way better then large volume/low margin with fewer larger clients.

So many business try and hit a home run everytime they swing the bat. Everynow and then they'll connect but more often than not they wont.

Have you thought about networking or partnering with an distributor who already has established relationships with lots of smaller clients in your area. They might supply them with other industry needs such as cuttlery, chairs, food and beverage etc etc. Maybe you could offer them a referral commission....its no skin off your nose and wont be much effort on their part either. Also saves you having to deal with each of your smaller clients as you can do all the billing through the one distributor....just an idea that I am using with my own business at the moment.

Last edited by Adstamatic; 27th April 2007 at 11:19 PM.
Adstamatic is offline   Reply With Quote
Old 30th May 2007, 07:30 PM   #5
Crimson Fox
Senior Member
Crimson Fox's Avatar

Join Date: Nov 2006
Location: Melbourne, Australia
Posts: 452

I've seen this sort of advertising starting to take off in Australia.

I'd definitely consider it if the price point was reasonable.

Have you seen our services in:
Brand Advertising, Marketing and Visual Design Promotion
and don't forget The Brand Design Blog
Crimson Fox is offline   Reply With Quote
Old 31st May 2007, 12:00 AM   #6

Join Date: Dec 2006
Location: SW Louisiana, USA
Posts: 59

I much prefer selling the coffee mugs with just one company advertising and controlling the distribution. That's the primary way the promotional advertising works. At most, I would limit it to two complimentary companies, but have done some with the primary buyer where list a supplier's logo and get co-op money paying half the cost of their order.

Putting 8 or more advertisers on a single mug doesn't seem much more effective than putting a large number on the old telephone book covers or stadium seat cushions. The smaller buy-in cost may make it attractive to many, but the advertising value is deleted, sometimes beyond any effectiveness.

I've been selling promotional advertising since back when the products were known as advertising specialties. I've never had any problem finding clients for exclusive advertising on coffee mugs, umbrellas, calendars, mouse pads, letter openers, ink pens, lapel pins, or other products, to the tune of 500 to 700 orders per year.

I'll leave the co-op advertising sales on mugs, phone book covers, and stadium seat cushions to those that want that market. No need for me to compete in that niche.

Dennis Bevers

BASSCO, Inc. www.CuttingEdgeAdvertising.com We sell promotional products, Caps, pens & more.
DBeavers is offline   Reply With Quote
Old 1st June 2007, 06:41 AM   #7
mktgbiz's Avatar

Join Date: Dec 2004
Location: New Port Richey, FL
Posts: 1,523


Well....I'm sorta with Dennis on this one.

Even though my main business is selling promotional items, I persoanally don't think a coffee mug is a good advertising/promotional item for one or 10 businesses.

Here's why. In today's society we all have "our own drink." And not only do we have our own drink, we usually have "our own container." Almost every person I can think of right now, I can picture with their favorite drink in the favorite container. In most cases it's water in some form of new fangled insulated container.

My point is, if you give out a printed coffee mug it may spend more time in the cupboards than it does in front of potential prospects. Check your cupboards to confirm. ;-)

Why not try custom printed Post-It Notes? Everybody uses them....and no one ever has enough of them.

I do like the "idea"...just not the vehicle in this case.


10 years and running....still the most-loved promotional product!
Holiday Greeting Cards:
mktgbiz is offline   Reply With Quote
Old 6th January 2008, 09:54 PM   #8
Crimson Fox
Senior Member
Crimson Fox's Avatar

Join Date: Nov 2006
Location: Melbourne, Australia
Posts: 452

The way I saw this one working was like the model here in Australia.

The disposable cups, at starbucks and the like, have a slip on outer sleeve. which can hold as much or as little advertising as your model allows.

The client pays for the artwork and subscription on a run of cups or a monthy sub' (something like that) and you simply sell the space.

You act as a go between between the 'starbucks' and the client. Taking a percentage of the revenue.

Now, starbucks, themselves, might not go for it, but many of the smaller coffee shops would.

Have you seen our services in:
Brand Advertising, Marketing and Visual Design Promotion
and don't forget The Brand Design Blog
Crimson Fox is offline   Reply With Quote
Old 5th February 2008, 07:52 AM   #9

Join Date: Feb 2008
Posts: 5


Would I consider Coffee Cup advertising for my business? I guess I have to answer both yes and no. I mean, if I want to build a brand, I'd definitely use the Coffee Cup. But if I want to make a sale, I'd rather go newspaper or TV network.

Just a thought.

directcopy is offline   Reply With Quote
Old 6th February 2008, 04:10 PM   #10

Join Date: Feb 2008
Location: Brooklyn, NY
Posts: 8

Coffee cup advertising is not a bad idea. I would also consider something practical that some will continue to use. A cup get thrown out once used. You could try printed pens, keytags, pocket planners, etc.

Good Luck

bestbuyimprints is offline   Reply With Quote


Thread Tools

Get Updates
RSS Feeds:
RSS Feed for Print Advertising RSS for this Category Only: Print Advertising

RSS Feed for Small Business Ideas Forum RSS for Entire Forum
Forum Rules

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Forum Jump

Small Business Ideas Forum

At Your Business - Small Business Directory
Free Business Forms - Prewritten Documents
Search Engine Guide
Small business guide to search marketing

Small Business Brief
Fetching the Best Small Business Info

Free Links - Free Advertising
Free Guide - Online Directory

Advertise your business here
Contact us for more details!

Semantic Juice
Register now to access free Quick SEO service!

Rocket Lawyer
Sign up for free 7 day trial. Boost your biz!

Buy UPC Codes
Get your products listed online!

All times are GMT -5. The time now is 11:17 AM.

Powered by vBulletin® Version 3.7.3
Copyright ©2000 - 2020, Jelsoft Enterprises Ltd.
Copyright 2004 - 2018 - Privacy