The viral video is the pot of gold at the end of the video marketing rainbow that every brand dream about. Yet it remains to most, frustratingly elusive. The fact is that viral videos are, more often than not, user generated and a complete accident rather than the result of months of careful planning.
That being said, there are many things that you can do as a business or up and coming brand to increase your chances of viral success. Let’s look at a few now.
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