Putting A DM Promotion Together
Hi all, I'm stuck on getting the front end and backend promotions set up. I'm in the early planning stages, but I surveyed my market and got an overwhelming response on their biggest pain point. The problem has not been written about, although is covered too thinly in many generalist books on this sport that people are nuts about. SO I just have to get this book and video series OUT.
So, I have decided to write my second ebook (btw, just tested my first ebook on a related subject and it is a bestseller on Kindle Amazon over xmas:-), selling 15-50 a day as I write. I took ages deciding my title and wanted to stand out, so sold the book on the biggest benefit...boom...the 70 page pdf took off! This has been my first taste of success...it is the beginning as I have not done any advertising, except leverage my fans on Facebook 1600 of them. Let's just say I've built the relationships, not really focused on a brand, but just 'helped THESE people and let them tell others etc' for little £ in return for 3 years. If I have a USP it's to keep things SIMPLE.
Ok, so book 2. I want to get into advertising and I recently stumbled on DM and am completely sold on this form of advertising as well as magazine classified ads across this market. My questions are:
1. How do you integrate DM with Amazon if selling a book plus a backend product? Amazon does NOT give you the names and addresses of the people who have bought from you. This is a problem as I need to be building a list of customers. Also, Amazon takes 70% of every book sold if less than $2.99 or over $9.99! If within this price range, they take just 30%. BUT Amazon is number one for fulfilment of books, is the cheapest to store, make and package goods, and the platform is huge. How can I make this work - or is there a better way?
2. According to info I've read, to make DM work you need to have a front end priced about $60 /£40 and then sell a related, bigger product on the backend. So, with my book at $9.99 I need to 'kit together' another product to bring the front end sales to about £40? am I on the right track? but how do I integrate this with Amazon? What do you suggest here? My stuff is information products: ebook or 'proper book', video course, or subscription site...I can build all these things, but stuck on 'how the system' here could work for me WITH DM. I love the fact the customers get the 'letter' in their hands and yes this has to be handwritten on envelope and personalised, like I'd post it to a friend...and just 'give them' in the letter what they so badly want...
SO, any suggestions on how DM could be integrated with Amazon or other method, to get my products to this specific highly targeted audience?
Much thanks in advance.