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Old 7th November 2007, 04:54 PM   #1
ASpaventa
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Default Keyword Jumping Around In SERP's... How?

Any ideas here would be great...

We have one keyword that has been on Page 1, then 4, then not listed, then 5 again just this week!!! How is this possible??? Do keywords really jump like that??

I know Google has been screwing with things lately. Could that be it? Or should we expect this kind of erratic movement?

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Old 7th November 2007, 05:07 PM   #2
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LOL, I just posted the same thing. Sometimes Google takes a few days to decide where they want you. It has happened to me twice and both times it ended in my favor. You'll probably be back on page one by next week.

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Old 7th November 2007, 05:10 PM   #3
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Here is that post Ken mentioned.

http://www.smallbusinessbrief.com/fo...ad.php?t=14946

Read what Trainer Bubble and then Torka explains in particular

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Old 7th November 2007, 05:12 PM   #4
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Default Keyword Jumping

Try using the Google adpreview tool. This will give you more reliable results.
You are most likely experiencing the effects of their recent ad history changes.


Last edited by ppcguy; 7th November 2007 at 05:13 PM. Reason: forgot something
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Old 8th November 2007, 10:31 AM   #5
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Hi ppcguy! Welcome aboard

The Google Ad preview tool is to view adwords. In the scenario above Andrea is referring instead to natural/organic rankings that are different on multiple datacenters

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Old 8th November 2007, 11:05 AM   #6
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Does the Ad Preview tool not give you an unbiased organic result similar to someone being logged out of their Google account?

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Old 8th November 2007, 11:12 AM   #7
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That isn't my understanding, but maybe there is something I am not aware of.

From their help page -

Quote:
The search results and ads appear as they would on Google, except the links on the preview page aren't clickable.
https://adwords.google.com/support/b...46454&hl=en_US

My understanding is the results provided there could be from one datacenter or another based on the user session.

Being logged in or out - personalized search - isn't so much the issue as is google has multiple datacenters. Each datacenter may not have the exact same results as all others. Dependiing on your user session, you could hit one of many different datacenters - and thus receive different rankings/results for the same search. Over time the rankings are propagated to each datacenter, so eventually when you do search the rankings will be consistent. And the beat goes on ... if you watch so closely.

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Old 9th November 2007, 01:31 AM   #8
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Your keyword might be a competitive one.
Try to research about your competitors, they could be doing great search engine optimisation strategy that overtake your to the top spot

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Old 9th November 2007, 12:40 PM   #9
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I would try and go after other keywords to help out that main one.

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Old 9th November 2007, 02:51 PM   #10
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Hi Andrea, Logan already linked to the answer, but I'd like to rephrase it here for anyone who comes looking in the future.

Google uses multiple servers to store it's search results. Whenever a website is being ranked in a SERP the servers each take time to update. And more than that: competitive keywords always cause pages to jump around before being ranked higher in search engines.

I have personally dealt with this situation when ranking websites, just wait a few days and you will see your page rank at one place for a keyword. It just takes a while for the servers to get it together.

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