Welcome to the Small Business Ideas Forum! We are a community of over 100,000 small business folks with over 163,000 posts for you to browse. We pride ourselves on being the friendliest forum you will find and we'd love to have you as a member of our community. Please take a moment and register for a free account. If you need any help, please contact Chris Logan.

Small Business Ideas Forum

Small Business Ideas Forum

A friendly place to share small business ideas and knowledge, ask questions, find help and encourage others that are involved in the small business industry. Topics include small business marketing, generating revenue and small business computing.

Go Back   Small Business Ideas Forum > Small Business Marketing - Offline > Direct Mail
Register Search Today's Posts Mark Forums Read

Reply
 
Thread Tools
Old 18th May 2011, 11:45 AM   #11
ricanela
Member
 
ricanela's Avatar
 

Join Date: May 2011
Posts: 5
Default my recomendation

In all my experience in direct mailing we had tons of no replies on our earlier clients. What i suggest to you is to find a company which specializes in Direct mailing within the area because they already scouted the area and already know the Service and clients at heart because they send them always to the same area. they are experts in that specific area so they are well versed with the clients you need. A good advise to use local people in the area. like local groups (church groups,local watch,newspaper boys etc.) or well known/respected people in your area to help you advertise via word of mouth or my letting them tell you who subscribe to what magazines. actually that is one of our trade secrets but I just want to help you out. You can treat them to dinner so that you may inform you of these things.

ricanela is offline   Reply With Quote
Register or log in to remove this ad.
Old 18th May 2011, 04:21 PM   #12
danielkanuck
Member
 

Join Date: May 2011
Location: Charleston, SC
Posts: 81
Default

Yeah absolutely hdm. From now on i'm starting my campaigns from the SRDS and incorporating this with a postcard campaign.

__________________
FREE Offline Marketing Book
danielkanuck is offline   Reply With Quote
Old 10th November 2011, 05:03 PM   #13
FlyKiwiCards
Member
 

Join Date: Nov 2011
Posts: 2
Default What is an average delay between mailing out and responses?

Hi Guys,

I launched a direct mail campaign 5 days ago. It consist of 3 mailing rounds to about 1000 people. First and second rounds doesn't disclose much information about the offer. They are designed to intrigue interest and curiosity. the last one has all the information about the offer.

Mailing material: A6 colour postcards that build up a story all together.
Data base is good.

How long could it take to get some responses on the campaign? What do you think could be the response rate?

FlyKiwiCards is offline   Reply With Quote
Old 11th November 2011, 10:35 AM   #14
hdm
VIP Contributor
 
hdm's Avatar
 

Join Date: Feb 2010
Location: London
Posts: 1,118
Default

Hello FlyKiwiCards

You should hear back from those that will respond within a couple of weeks. I wish you every success with your campaign. Let us know how it goes.

__________________
Holborn Direct Mail - For all your Direct Mail Needs
hdm is offline   Reply With Quote
Old 11th November 2011, 10:54 AM   #15
BeTheBest
VIP Contributor
 
BeTheBest's Avatar
 

Join Date: Mar 2009
Posts: 595
Default

It really depends on what your message and offer is. If you designed the cards as a 'direct response' card where you include a strong title, a compelling offer and a strong call to action... then you should start to see some results as soon as they hit the street.

If not... your stuff could just float around in la-la land forever. You have to be specific and use a really targeted audience.

What was your message?

Hope this helps!

__________________
Help to set up or improve any website starting today!
How You Can Be The Best Online
Get help with your Website, SEO, Marketing and Writing Content
BeTheBest is offline   Reply With Quote
Old 15th November 2011, 10:13 AM   #16
Slippery Slope
Member
 

Join Date: Sep 2008
Posts: 22
Default

Quote:
Originally Posted by BeTheBest View Post
It really depends on what your ... offer is. If you designed the cards as a 'direct response' card where you include ... a compelling offer ... then you should start to see some results as soon as they hit the street.
Explain what you mean by "offer" in the above. (Some here might not quite understand what you mean by the term.)

Slippery Slope is offline   Reply With Quote
Old 15th November 2011, 10:15 AM   #17
hdm
VIP Contributor
 
hdm's Avatar
 

Join Date: Feb 2010
Location: London
Posts: 1,118
Default

A reason for your readers to choose you over your competitors.

__________________
Holborn Direct Mail - For all your Direct Mail Needs
hdm is offline   Reply With Quote
Old 15th November 2011, 02:29 PM   #18
FlyKiwiCards
Member
 

Join Date: Nov 2011
Posts: 2
Default

The offer is a new advertising medium. The geographical market is not quite familiar with the medium. The mail out includes 2 sets of the postcards and one brochure, that explains the advertising concept and guide them to action. Target audience is marketing managers and Public Relations managers.
Here is some more information about the concept: flykiwicards.co.nz

FlyKiwiCards is offline   Reply With Quote
Old 8th December 2011, 01:50 AM   #19
BK1172
Member
 

Join Date: Dec 2011
Posts: 7
Default

I find the most interesting aspect is that you put the emphasis on your DM program - but neglect to question the fact that you met 200 businesses face to face, and received no response from them. They saw you, they heard your pitch directly, and as I understand, no response. I think you have to address the fundamentals of a) your magazine, it's perceived value to your target audience b) your pitch -- or as we way, your elevator speech. Obviously there is a flaw here. I'd be happy to help if you wish, just send me a pm.

BK1172 is offline   Reply With Quote
Old 8th December 2011, 10:42 AM   #20
IsaacB
Member
 
IsaacB's Avatar
 

Join Date: Sep 2011
Location: TX
Posts: 40

Default

My brother owns a business (in Texas), and recently offered some advertising space for what seemed like a reasonable price. He turned to me for a second opinion, and here is why i said HECK NO:

The magazine offered NO data about distribution or readers(or anything). would not even say how many (roughly)magazines the add would be printed in. Seemed oddly vague, like they expected us to throw money at this idea and hope for the best, which imo, means throw away money.

Business owners are often targeted by advertising sales, and if you 'bought' a targeted list, was this same list resold to people selling a similar product? Then your 1% return rate gets reduced even further.

__________________
Small business technology assistance DFWITDepartment.com
you can see some of my artwork here
IsaacB is offline   Reply With Quote
Reply   

Bookmarks


Similar Threads
Thread Thread Starter Forum Replies Last Post
What incentive can I give for a direct mail response? tenille Direct Mail 11 19th December 2012 12:19 PM
My First Direct Mail Campaign resilien7 Direct Mail 13 24th April 2012 02:07 PM
Postcard Marketing: Top 5 Goals of Direct Mail Postcards Small Business Brief Small Business Brief Archives 3 21st November 2011 12:35 AM
What About International Direct Mail Campaign? dimltd Direct Mail 4 26th September 2010 08:02 PM
Test Marketing--How to Increase Your Direct Mail Marketing Response by Using the Inte Linda Direct Mail 1 24th September 2006 12:35 PM



Thread Tools

Get Updates
RSS Feeds:
RSS Feed for Direct Mail RSS for this Category Only: Direct Mail

RSS Feed for Small Business Ideas Forum RSS for Entire Forum
Forum Rules


Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Forum Jump


Small Business Ideas Forum


 
At Your Business - Small Business Directory
Free Business Forms - Prewritten Documents
 
Search Engine Guide
Small business guide to search marketing

 
Small Business Brief
Fetching the Best Small Business Info


Free Links - Free Advertising
Free Guide - Online Directory



Advertise your business here
Contact us for more details!


Semantic Juice
Register now to access free Quick SEO service!


Rocket Lawyer
Sign up for free 7 day trial. Boost your biz!


Buy UPC Codes
Get your products listed online!




All times are GMT -5. The time now is 02:05 AM.


Powered by vBulletin® Version 3.7.3
Copyright ©2000 - 2018, Jelsoft Enterprises Ltd.
Copyright 2004 - 2018 - Privacy