The mailings worked. Our sales and reputation have increased 4-fold. Since I last posted here, several milestones have been hit.
1. Sales to vets themselves have increased
2. Sales referred by vets have increased
3. We are now endorsed by Hill's Science Diet in their newest Feeding Guidelines pamphlet that goes out to vets all over Canada and the US. Photo and description included.
4. We are endorsed by SureFlap pet doors http://blog.sureflap.com/4009_need-t...oileting-area/
5. We have been issued a patent
I thank all of you who took time to advise us. We sent thousands of post cards, and now use the tri-fold exclusively because we are well-known enough that more information is requested.
One more thing, Facebook has been a HUGE free advertiser for us.
All in all, we may actually show a profit by the end of 2012.