Welcome to the Small Business Ideas Forum! We are a community of over 100,000 small business folks with over 163,000 posts for you to browse. We pride ourselves on being the friendliest forum you will find and we'd love to have you as a member of our community. Please take a moment and register for a free account. If you need any help, please contact Chris Logan.

Small Business Ideas Forum

Small Business Ideas Forum

A friendly place to share small business ideas and knowledge, ask questions, find help and encourage others that are involved in the small business industry. Topics include small business marketing, generating revenue and small business computing.

Go Back   Small Business Ideas Forum > Small Business Marketing - Online > Local Marketing
Register Search Today's Posts Mark Forums Read

Thread Tools
Old 10th October 2018, 06:03 PM   #1

Join Date: May 2015
Posts: 17

Default 4 Types Of Successful Email Marketing Campaigns For Small Businesses

What is Email Marketing?
Email Marketing is a powerful tool that small businesses can use to acquire, engage, and retain customers. Below, we’ve outlined the four types of popular email marketing campaigns and how you can use them to help your business grow.

1. Email Newsletters
One of the most common and popular email marketing campaigns are Email Newsletters. As a small business you can use an email newsletter to provide subscribers with helpful knowledge and tools. It is important to add value to your subscribers’ inboxes; to do so create engaging content, include thought leadership, how-tos, and announcements about new services/ products. To measure the effectiveness of your newsletter ask yourself if the content helps build a relationship with subscribers, increases retention and engagement, and strengthens subscriber loyalty.

2.Acquisition Emails
Acquisition Emails can help your small business acquire customers who have opted to receive your emails but have not yet converted into customers. By creating attractive offers and informative content you can show those in your email list the value of becoming an active customer. Acquisition emails are a great way to move leads through the conversion funnel faster, grow your business and drive additional revenue, and target users who have expressed some interest in what your business has to offer.

3. Retention Emails
If you have some experience in email marketing campaigns, consider Retention Emails for your small business. By sending a message requesting feedback or an offer to subscribers who haven’t interacted with your business or emails campaigns lately, your small business can keep the lines of communication open. Retention Emails are a very useful email campaign strategy that can help you keep your hard-won customers.

4. Promotional Emails
Promotional Emails are a great way to drives sales, signups, and new product offerings for your small business. Promotional emails include offers that entice and encourage your target to buy a new product/service. Use promotional emails to reward engaged subscribers with exclusive offers, drive new product or services to subscribers, and cross-sell products to your customer base.

Email marketing is a powerful tool that can be used to acquire, engage, and retain customers. By implementing a successful email marketing campaign your small business can benefit greatly. Be sure to select the correct email marketing campaign to achieve your small business goals. Keep in mind that when your customer/target finds your email very valuable they’re more likely to forward it and/or share it with others (make sure to always include your social media share buttons). Feel free to reach out if your small business needs assistance establishing or executing an email marketing campaign…We’re always happy to help!

Danielle Foley, President
Foley Marketing Advisors
[email protected]

FoleyMarketing is offline   Reply With Quote
Register or log in to remove this ad.


Similar Threads
Thread Thread Starter Forum Replies Last Post
5 Types Of Point Of Sale Displays For Small Retail Businesses AngelBiz General Small Business Issues 0 24th September 2014 06:55 PM
How To Use Video In Email To Boost Your Sales Revenue By 40% alexanderang Newsletters and Email Marketing 4 17th July 2014 08:15 PM
The many faces of mobile marketing JoshThomas General Online Marketing Information 1 13th July 2014 04:57 PM
How To Get Statistical Data On Email Campaigns Mr Davo Newsletters and Email Marketing 2 12th November 2012 03:35 PM

Thread Tools

Get Updates
RSS Feeds:
RSS Feed for Local Marketing RSS for this Category Only: Local Marketing

RSS Feed for Small Business Ideas Forum RSS for Entire Forum
Forum Rules

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Forum Jump

Small Business Ideas Forum

At Your Business - Small Business Directory
Free Business Forms - Prewritten Documents
Search Engine Guide
Small business guide to search marketing

Small Business Brief
Fetching the Best Small Business Info

Used Values - Free Links
Blue Book

All times are GMT -5. The time now is 03:59 AM.

Powered by vBulletin® Version 3.7.3
Copyright ©2000 - 2020, Jelsoft Enterprises Ltd.
Copyright 2004 - 2018 - Privacy