1 of the nature of, caused by, or relating to a virus or viruses.
2 of or involving the rapid spread of information about a product or service by viral marketing techniques : a viral video ad.
It's all about how people FEEL about what they experienced ó and it tends to be spontaneous. It's not easy to engineer a viral spread because it's so hard to avoid it looking like it's engineered!
Add to that the fatigue that inevitably sets in when the senses become dulled through over-stimulation and it's tougher still.
In my marketing workshops we explore a powerful model I call The Fulfilment Spiral
ó an 8-stage process that turns your buyers
into your most productive, profitable sellers.
It's predictable and it requires engineering ó and no gimmicks, hype, buzz, spin or other nonsense.
So yes, it's possible to ensure this effect. Done right, it can even become self-perpetuating