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Old 7th September 2020, 04:04 AM   #1
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Default What’s The Difference CPM Vs. ECPM Vs. RPM?

What’s the Difference CPM vs. eCPM vs. RPM?

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Old 24th September 2020, 03:56 PM   #2

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RPM is a metric used to determine the total ad revenue a publisher is set to earn for 1000 ad impressions. CPM is the amount an advertiser will pay for 1000 ad impressions. The two are used interchangeably across the digital media industry. eCPM is the ad revenue of a publisher per 1000 impressions.

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