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Old 22nd May 2010, 09:53 PM   #1

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Default How Do Regular Brick And Mortar Businesses ...

How do Regular Brick and Mortar Businesses Make Money from Social Bookmarking Sites? I can see how they would be able to help online businesses but what about offline businesses???

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Old 27th May 2010, 08:18 AM   #2

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Social Bookmarking sites are really only helpful if you blog and can add your blog posts. That said social media in general is helpful to offline businesses because:

1. You can create a facebook fan page and drive your offline traffic there to build rapport, offer specials etc.

2. You can use foursquare which does not work for online businesses. It is location based and so you must have a brick and mortar location for this one to work.

3. You can use twitter for branding and to search and see who is looking for what you want in your area and then offer it to them.

These are just some of the possibilities. I do social media coaching all the time with local offline businesses. Check out the link in my sig file for more info.

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Old 27th May 2010, 04:13 PM   #3
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Keep in mind........people look for brick and mortars online

10 years and running....still the most-loved promotional product!
Holiday Greeting Cards:
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Old 27th May 2010, 08:27 PM   #4
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Even if you are not selling online people will look for your business online. If you can provide information about your location, products, hours, etc. that is still helpful. How many times have you looked for Yellow Pages when trying to find info about a store.

On a related subject sites like Google, Yahoo and Yelp provide services to put your business information online free of charge. You should definitely look into using it.

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