After reading your post & DL Davis's reply, I figured I would share my 2 cents with you...
Perhaps I'm wrong, but I think you really like flowers, right? I mean, why else
would you have left the wholesale side of the flower business and started
your own shop.
Anyway, here's a few ways you could monetize your "down time" during the
week & increase consumer interest & awareness of your shop, too.
1) Offer flower arrangement classes to: homeschool kids, stay-at-home Moms, local college/university continuing ed or enrichment programs, etc. during the week.
2) Start a "Reminder Service" for your clients ... have them tell you their important dates (b'day of family members, wedding anniversary date, etc.) and then contact them (via a text or email message) as the date is
approaching - with a friendly reminder of the upcoming event & a coupon for
a particular flower arrangement. Plus, once they're on your text messaging or email list, you can send them mid-week (& time-sensitive) special deals. <NOTE:
I highly recommend the YepText
messaging service because they are friendly, flexible & geared specifically toward helping local small businesses. Or, for dependable email interactions with your customers, I recommend using Aweber
because they are very user friendly & offer excellent customer support.
3) Begin a "Doghouse Buster Club" where hubby's can pre-order a selection of
goodies to be picked up or delivered on a weekly or monthly basis. (happy wife, happy life strategy!) This creates reliable, on-going cashflow.
4) Partner Up with Successful Realtors and offer their clients a "Welcome To
Your New Home" bouquet service and include a card with a QR code that
takes them to a "Welcome to the Neighborhood" video that introduces you
and your shop to the newcomers.
5) Create a "Give Romance A Chance" discount card to give local marriage
therapists so they can distribute them to their clients as a way to rekindle
the flame of passion with their loved one.
6) Write & distribute some short ebooks (or videos) on topics such as: How to create a beautiful bridal bouquet on a tight budget; Top 10 Flower Choices for Birthday Bouquet / Bridal Bouquet / Funeral Drape; Flower Shop Secrets
7) Create a membership site dedicated to helping cash-strapped brides (or
their Mothers) learn how to buy flowers in bulk; make boutineers; choose
appropriate flowers; make different types of bouquets; accessorize a
bouquet; decorate the church or wedding venue; etc.
Well, hopefully you'll be able to use one or more of those ideas to help your
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