Welcome to the Small Business Ideas Forum! We are a community of over 100,000 small business folks with over 163,000 posts for you to browse. We pride ourselves on being the friendliest forum you will find and we'd love to have you as a member of our community. Please take a moment and register for a free account. If you need any help, please contact Chris Logan.

Small Business Ideas Forum

Small Business Ideas Forum

A friendly place to share small business ideas and knowledge, ask questions, find help and encourage others that are involved in the small business industry. Topics include small business marketing, generating revenue and small business computing.

Go Back   Small Business Ideas Forum > Small Business Marketing - Online > General Online Marketing Information
Register Search Today's Posts Mark Forums Read

Thread Tools
Old 1st September 2006, 03:49 PM   #1

Join Date: Sep 2006
Posts: 1
Default How do you monetize a social networking community?

he big Internet marketing buzz of today is:

"How do you monetize a social networking community without alienating your communities members".

Its clear that the members of these communities dislike any attempts at commercialization and want all of the components and functionality for free.

The popular sites populate their pages with google ads, which clutter the sites, are to some extent ignored, raise advertising issues due to where the ads contentually appear, and sends the community to sites that are not covered with advertising....ah...yet.

Using the following criteria (which comes from articles about the subject),
How would you monetize a social networking community?
1) you can't put ads on the webpages of the site, including the main page
2) you can't use a freemium to premium model for site components
3) you can't use a pay to join or subscription model

You can create an isolated subsection of the site for ads, but would they be seen? How would you present it so that it isn't blatant advertising?

So...I challenge you all to reveal just how deep your thinking can be??

mj1256 is offline   Reply With Quote
Register or log in to remove this ad.
Old 1st September 2006, 07:45 PM   #2

Join Date: Sep 2006
Posts: 11

Some ideas for you:

Set up a currency on your forum, and set up things you can buy with the forum points. It cant be "glowing text" or something like that, you need to actually be able to buy something with them.

Either sell items related to your site on your own, or use an amazon script so you can collect comission on the sales.

A donation button


I believe advertising is the way to go for a forum, but those are some other ideas. The hardest to set up would be a currency for your forum, but if they ever sustain a value, it will be golden. Collect commission on sales and sell the points back to the community. You cant do it too much, or the currency will suffer from inflation.

Advertising does not alienate your community members. You need ot keep in mind that nobody will advertise on your site if it isn't somehow relevant to your content. Your community members can actually benefit from the ads.


Last edited by e39m5; 1st September 2006 at 07:47 PM.
e39m5 is offline   Reply With Quote


Thread Tools

Get Updates
RSS Feeds:
RSS Feed for General Online Marketing Information RSS for this Category Only: General Online Marketing Information

RSS Feed for Small Business Ideas Forum RSS for Entire Forum
Forum Rules

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Forum Jump

Small Business Ideas Forum

At Your Business - Small Business Directory
Free Business Forms - Prewritten Documents
Search Engine Guide
Small business guide to search marketing

Small Business Brief
Fetching the Best Small Business Info

Free Links - Free Advertising
Free Guide - Online Directory

Advertise your business here
Contact us for more details!

Semantic Juice
Register now to access free Quick SEO service!

Rocket Lawyer
Sign up for free 7 day trial. Boost your biz!

Buy UPC Codes
Get your products listed online!

All times are GMT -5. The time now is 05:19 PM.

Powered by vBulletin® Version 3.7.3
Copyright ©2000 - 2020, Jelsoft Enterprises Ltd.
Copyright 2004 - 2018 - Privacy