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Old 3rd February 2010, 01:08 AM   #1
acwebguru
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Default Conveying Message Of A Client: Is It Impossible?

Few days, I was handling a project of a clients. He is in dairy business and had asked me write something for his website. When I was writing about his products, he was very satisfied with my writing style but the real problem started when he asked me write about his company. I have tried my best but every time, he rejected it on the ground that it was good enough, punch line is missing, not conveying his message, not so good, lackluster and so on and so forth. At last the project failed and I was squarely blamed for it. Now could anyone please tell me what was mistake? Do anyone face this kind of problem in their lives?

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Old 3rd February 2010, 07:29 AM   #2
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Has your client given you specifics about how the message is missing the mark? If not, ask him what's wrong. Which specific sentences/paragraphs aren't communicating what he wants to say.

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Old 16th February 2010, 09:12 AM   #3
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Trying to capture someone else's passion is difficult - but it's not vital for effective copy.

I often remind my clients that I'm not writing copy that's meant to get them excited, boost their ego or pander to their wants. My copy has to inspire their prospects to take action.

Very rarely does a great description of a company sell a product. The audience wants to know what the product does *for them*, and if you can show them that, they'll buy.

Try reminding your client that they're paying you money to make them money, not to make them feel good about themselves!

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Old 30th March 2010, 01:30 PM   #4
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I agree it's difficult to convey someone else's passion and its one reason I typically have clients furnish their own content. I'll definitely spruce it up for things like keywords, call to action, etc., but without having an idea of how the client thinks of themselves, it's hard to proxy as them.

The other (and better way) is to spend lots of time with your clients. Not only are you investing in the relationship, you'll get a much better feel for their passion and ultimately help them sell more of their products/services.

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Old 31st March 2010, 08:23 AM   #5
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I have told him repeatedly to pinpoint where I am going wrong but he kept a mum about it that being a content writer, it is my responsibility to find out what is missing. And my senior then started yelling at me. But just few ago, I chanced up the website and i found what they ultimately like:
Quote:
We are offering
We are the best provider blah, blah, blah..
How on earth would you expect that???

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Old 1st April 2010, 01:24 AM   #6
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I have told him repeatedly to pinpoint where I am going wrong but he kept a mum about it that being a content writer, it is my responsibility to find out what is missing.
Yeah, right! That is all a bunch of bull. You are writing content; NOT READING MINDS. If he can't tell you what's wrong.. then there isn't.

I guess you found that out in the end.

Good luck!

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Old 8th May 2010, 03:50 AM   #7
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Quote:
Originally Posted by BeTheBest View Post
Yeah, right! That is all a bunch of bull. You are writing content; NOT READING MINDS. If he can't tell you what's wrong.. then there isn't.

I guess you found that out in the end.

Good luck!
But friend, they expect us to do both the jobs. However, not all the clients are alike but one thing is common among them and that is they do not what they want. I think about doing a course in psychology . Hope that this will work in future.

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