Karon and Rachel are both correct, even now, almost 5 years later than the previous posts.
Ultimately, distributed articles can still generate worthwhile link juice if they link back to YOUR site (and your site features really good, useful content). But the articles posted on the article directories themselves
may no longer generate much link juice because their authority status
was seriously downgraded by Google's algorithm updates in 2012-2013.
The other, unspoken
factor here is the fact that both Karon
have long track records of writing and syndicating excellent content
through article distribution.
That counts. Especially with Google. A lot.
Karon's article (see her original post above for the link) put the problem succinctly — in February 2009. You don't have to look too hard to see how prophetic her words were…
Originally Posted by Karon Thackston
When we look back at blogging after two or three more years, will it have followed a path similar to article distribution? Will the evil, greedy powers that be attempt to stamp out the benefits of guest blogging in the near future? It’s very possible. We’re seeing it to some extent already. Trackbacks and ping backs are being manipulated by spammers as we speak.
Search Engine Optimization Issues
The same dark SEO clouds that hang over article marketing can be seen drifting towards blogs. Concerns about duplicate content can be voiced with regard to blog replication as well as articles. Entire blogs are duplicated on scraper sites every single day within seconds of the original posts being made public.
All of this was foreshadowed, of course, in the seemingly-forgotten Cluetrain Manifesto
issued in April 1999
. Almost everything that's happened online since then — including the "local offline marketer
" trend that's currently transforming into the next phase of its lifecycle: commoditisation
— can be found in these 95 astonishingly-accurate theses.
Anyone serious about marketing and selling, online or offline, needs to have a copy of this enlightened insight. It's an eye-opener.
You can download a free
copy from here (no