Welcome to the Small Business Ideas Forum! We are a community of over 100,000 small business folks with over 163,000 posts for you to browse. We pride ourselves on being the friendliest forum you will find and we'd love to have you as a member of our community. Please take a moment and register for a free account. If you need any help, please contact Chris Logan.

Small Business Ideas Forum

Small Business Ideas Forum

A friendly place to share small business ideas and knowledge, ask questions, find help and encourage others that are involved in the small business industry. Topics include small business marketing, generating revenue and small business computing.

Go Back   Small Business Ideas Forum > Inspiration & Ideas > Success Stories and Profiles > Real Small Businesses, Real Big Ideas Series
Register Search Today's Posts Mark Forums Read

Reply
 
Thread Tools
Old 27th July 2006, 05:05 PM   #1
thejenn
Moderator
 
thejenn's Avatar
 

Join Date: Jun 2004
Location: Ohio
Posts: 1,829
Send a message via AIM to thejenn

Search Engine Guide Blogger

Default Real Small Business, Real Big Ideas - The Carrie D. Mader Project Part 2

Full Text: http://www.searchengineguide.com/laycock/008084.html

A Snippet:

In part one of this series, I introduced readers to custom jewelry designer Carrie D Mader and our crack team of online marketing consultants. In today's article I'll be talking about some of the challenges facing Carrie and our team and some of the software solutions that we're going to be putting in place to take care of them.

__________________
Like free stuff? Check out the free e-book Zero Dollars, a Little Talent and 30 Days.
thejenn is offline   Reply With Quote
Register or log in to remove this ad.
Old 27th July 2006, 05:24 PM   #2
codeplacidly
Member
 

Join Date: Dec 2005
Location: UK
Posts: 35
Default good to have you back.

would it be possible for you to give a running total of what sort of money isn't being spent? Where ppl are giving free products, a small business without the connections you are using isn't going to get those freebies, and needs to know what sort of budget would be involved. Either that or a list of possible (but obviously not *quite* as good) alternatives?

Jax

codeplacidly is offline   Reply With Quote
Old 28th July 2006, 12:15 PM   #3
FP Guy
Member
 
FP Guy's Avatar
 

Join Date: Mar 2005
Location: Gladstone, MI
Posts: 15
Default Carrie D. Mader Project

I'm excited to read the progress of this experiment!

Great idea and good luck Jennifer!

Michael

FP Guy is offline   Reply With Quote
Old 28th July 2006, 01:29 PM   #4
ehrenpreis
Member
 

Join Date: Jul 2006
Posts: 10
Default re: good to have you back

Quote:
Originally Posted by codeplacidly
would it be possible for you to give a running total of what sort of money isn't being spent? Where ppl are giving free products, a small business without the connections you are using isn't going to get those freebies, and needs to know what sort of budget would be involved. Either that or a list of possible (but obviously not *quite* as good) alternatives?

Jax
Over the last few months I built a website selling specialty lingerie. Altho my store was under construction, I published it in advance of opening to try to get recognized by the search engines. It wasn't working.

I hired a SEO teacher for $300. SHe gave me a total of four hours of training(with two more in the bank for future use), and after I implemented her suggestions, I'm now at the top of all search engines within my specialty field!

The store opened about six weeks ago, and I'd already had over 75 inquires before it opened. Since then I'been making regular sales, not a ton of money, but its the middle of summer, after all, and mail order doesn't do well in the summer, so I'm satisfied with the results. And it has paid for her services several times over.

Look around for a good consultant, spend a few hundred...if you've found a good one, you're in!

ehrenpreis is offline   Reply With Quote
Old 28th July 2006, 01:42 PM   #5
thejenn
Moderator
 
thejenn's Avatar
 

Join Date: Jun 2004
Location: Ohio
Posts: 1,829
Send a message via AIM to thejenn

Search Engine Guide Blogger

Default

Jax,

Good point! I think I'll do that here in the forums though...as people ask about programs and services...

ClickTracks Optimizer runs about $1200...that said, they do run sales now and then that take it down to $800 and that's for buying an actual copy that sits on your computer and that you can use forever. It's a lot of money for some people, but I think as you'll see from Carrie's reaction in a future article...it's pretty darn amazing info. Most people can "earn" that money back pretty quickly based on what they learn from the data.

The Keyword Discovery Tool is about $40 a month, though it may be going up a little bit this year. I'd have to double check. It's the most popular tool out there right now among SEOs, though WordTracker runs pretty much neck and neck with it. Both give very similar types of information, though WordTracker breaks it down by engine. (So just Google data, or just Yahoo data...) Wordtracker is about $250US a year...but you can also buy a single day's access for about $8 which can work well for the small business on a budget.

__________________
Like free stuff? Check out the free e-book Zero Dollars, a Little Talent and 30 Days.
thejenn is offline   Reply With Quote
Old 28th July 2006, 02:29 PM   #6
Logan
Administrator
 

Join Date: Jun 2004
Location: Colorado
Posts: 8,048
Default

Quote:
Both give very similar types of information, though WordTracker breaks it down by engine. (So just Google data, or just Yahoo data...)
Just to be nit picky, that isn't actually the case. WordTracker provides you data based on searches from meta search engines such as DogPile. The popularity for google, yahoo, msn is only a simple math equation multiplying estimated market percentage share by the total count from another engine. With competitive query the actual count is based on the engine. My point, these numbers are not from the actual engines. If you want those, setup a ppc campaign and monitor impressions.

__________________
Search Engine Guide - Small Business Guide to Search Marketing
Small Business Brief - Small Business Ideas Forum, Articles & News
Logan is offline   Reply With Quote
Old 28th July 2006, 02:33 PM   #7
thejenn
Moderator
 
thejenn's Avatar
 

Join Date: Jun 2004
Location: Ohio
Posts: 1,829
Send a message via AIM to thejenn

Search Engine Guide Blogger

Default

*sigh*

Just to make Mr nitpicky happy...

Yes, he's right...Wordtracker gives you ESTIMATES for each engine, not the actual numbers.

:-P

__________________
Like free stuff? Check out the free e-book Zero Dollars, a Little Talent and 30 Days.
thejenn is offline   Reply With Quote
Old 28th July 2006, 06:31 PM   #8
MattB
Member
 
MattB's Avatar
 

Join Date: Aug 2005
Location: in the basement
Posts: 17
Default

Jen,
Do you also want to talk about the time involved on the consulting side as well? That was one thing that I found myself jumping into without regard for any amount of limitations on a "pretend" budget.

Working through the initial analytics to get a handle on what was happening was a real headache, which only started both of us digging deeper into a host of new issues.

MattB is offline   Reply With Quote
Old 28th July 2006, 06:37 PM   #9
thejenn
Moderator
 
thejenn's Avatar
 

Join Date: Jun 2004
Location: Ohio
Posts: 1,829
Send a message via AIM to thejenn

Search Engine Guide Blogger

Default

Hmm...that's a good point Matt, because that obviously factors in to the whole 'what it would cost' area...

I shudder to think what time I've already spent on the project...you know me, I'm a sucker for a small business with a good story. Moving forward, that may be part of what we have to do, get at least a quote from each consultant on what they would have charged "in real life" for the same work...

__________________
Like free stuff? Check out the free e-book Zero Dollars, a Little Talent and 30 Days.
thejenn is offline   Reply With Quote
Old 30th July 2006, 11:16 PM   #10
A.N.Onym
VIP Contributor
 

Join Date: Jul 2006
Posts: 112
Default

Jennifer, I understand that you were granted the one of the best visitor tracking system, but would you be able to do the same (or the most necessary stuff) with a less expensive ClickTracks solution? The reason I ask is that those of us, who don't take part in the SEG article series, don't get freebies that often.

Speaking of e-commerce systems. Did you consider switching to a more usable shopping cart instead of tweaking the MIVA one? I guess Zen Cart is a fairly good alternative to any shopping cart.

Thanks.

A.N.Onym is offline   Reply With Quote
Reply   

Bookmarks




Thread Tools

Get Updates
RSS Feeds:
RSS Feed for Real Small Businesses, Real Big Ideas Series RSS for this Category Only: Real Small Businesses, Real Big Ideas Series

RSS Feed for Small Business Ideas Forum RSS for Entire Forum
Forum Rules


Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Forum Jump


Small Business Ideas Forum


 
At Your Business - Small Business Directory
Free Business Forms - Prewritten Documents
 
Search Engine Guide
Small business guide to search marketing

 
Small Business Brief
Fetching the Best Small Business Info


Free Links - Free Advertising
Free Guide - Online Directory



Advertise your business here
Contact us for more details!


Semantic Juice
Register now to access free Quick SEO service!


Rocket Lawyer
Sign up for free 7 day trial. Boost your biz!


Buy UPC Codes
Get your products listed online!




All times are GMT -5. The time now is 08:10 PM.


Powered by vBulletin® Version 3.7.3
Copyright ©2000 - 2018, Jelsoft Enterprises Ltd.
Copyright 2004 - 2018 - Privacy