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Old 16th November 2006, 10:12 AM   #1
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Default Google Analytics

Over at smbtrendwire, a recent radio show episode was broadcast regarding Google Analytics. Google Analytics is a software program that was once thousands of dollars but is now free.

If you operate a website and have found yourself wondering what your visitors do once they've reached it. . .you may want to have a listen - Google Analytics can help you.

Staci Wood | Small Business Trends Radio | Small Business Trends
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Old 4th December 2006, 01:01 AM   #2

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Definitely try it out. It shows great information about traffic to your site.

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Old 19th December 2006, 09:41 PM   #3

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It is a neat piece of software but it is not very accurate. If you compare the results of Google Analytics to the same service that is on your domain service (which is more accurate because each person has to come into that server to access your site), you will find that it is not as accurate. If does provide better graphs than the typical domain analytics.

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Old 20th December 2006, 05:25 AM   #4

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I've been impressed by the level of information that it gives.

However, you need to remember that depends upon a browser loading and running some Java Script. Some people have this ability turned off for security reasons.


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Old 28th January 2007, 11:06 PM   #5

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I would suggest you try out google analytics and statcounter (www.statcounter.com) They are both great free traffic stat programs.

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Old 29th January 2007, 01:04 PM   #6
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tansburgh the difference you see in the stats programs is more likely due to how each program records things. It has nothing to do with the people going through a specific server. Analytics requires the addition of some javascript on your pages and so as long as the page loads it can track the visitor.

All stats programs end up reporting different numbers. Most of the ones that come free with your hosting account like awstats typically report some automated traffic as real people. I find Analytics will report less visits than awstats.

Personally I like to believe whichever stats program tells me I get the least amount of visitors since it motivates me to work harder.

Analytics is pretty good and the only reason I've heard not to use it is if you don't want to allow Google to know that much about your site. It's probably not a big deal for most people, but depending on your site and your reliance on Google traffic you may not want to let them have the data that Analytics collects about your site.

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Old 29th January 2007, 02:16 PM   #7
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We use multiple tracking mechanisms -- often 3 or 4 different ones for the same site because they are all better at one thing or another. Google Analytics; StatCounter; Sitemeter; and Webalizer or AwStats that my hosting company provides. And like VanGogh says, their results are all a little different.

Here is a reason to use multiple tracking sources: On our radio/podcast site we have found we absolutely need something like AwStats, at the server level, because that is the only way we can track how many downloads or listens the MP3 files get. Any statistics program that relies on javascript or some other on-page tracking code will not track audio files, PDFs, PowerPoint presentations, and similar files where you cannot insert the tracking code.

Google Analytics is good, but in my opinion it is a bit of overkill if all you want is to do is track straightforward traffic numbers, such as the number of visitors, where they came from, and pageviews. Analytics is much better suited for helping you understand how EFFECTIVE your site is once the visitor gets there. Analytics can help you understand which links or buttons are getting clicks and which are not, how many people sign up for your newsletter, how many abandon a shopping cart, and so on. It is quite amazing what it will tell you about your site.

(Now if I just had time to fix everything that isn't working the way I want it, I'd be a millionaire.)


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Old 1st February 2007, 01:14 PM   #8
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Good points Anita. It's important to remember that different analytics programs measure things in different ways and each have their strengths and weaknesses.

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Old 4th March 2007, 12:39 PM   #9

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I use Google Analytics for all of my sites. I was using it when they first released it in beta, and I've yet to see anything better. I don't like looking at raw data, so seeing everything organized in graphs and tables is a big plus for me.

Plus, it's free. And I use Google's gmail anyways, so it's just a click away.

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Old 20th June 2007, 12:58 AM   #10

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"Thank You Google Analytics" What a lot of great info...and it's free!

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