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Old 23rd June 2017, 05:36 PM   #1
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Join Date: May 2010
Location: Detroit, MI
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Default Understanding Your Target Audience

When it comes to trade show booth design, the number one thing you want to do is to attract the right kinds of people to your stand. Of course, you want to maximize sales as much as possible Ė but the way to do that isnít necessarily to throw something out into a crowd and see what sticks. The trick is getting the right people to come to you, which will give you much more of a chance to convert leads into sales. After all, if the people coming to your stand are the people who are interested in your product, that makes things easier for both of you!

Remember this key marketing saying: target everyone and you target no-one. Donít make that mistake.

How to Get to Know Your Target Audience

The first step is figuring out who your target audience is. Itís important to gather information about your audience so that you can build a better connection with them, no matter who you are or what youíre doing. Connecting with people who are potentially interested in your product or service is key. Make sure you know who will be at your trade show and who you really want as a prospect! Going through your customer list and talking to them on the phone (or in person) about what their goals are in terms of particular trade show events is a good start.

Read more - http://www.smallbizviewpoints.com/20...rget-audience/

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