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Old 17th September 2015, 01:06 AM   #1

Join Date: Aug 2015
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Default Expecting Results Without Implementing A Good Call To Action? Nope!

When trying to get something from your readers, you need to create an environment, where they can see a clear call to action. You have to push them towards your desired action by yourself, otherwise they're lost to you.

For example, if you want to get new subscribers, offer them something valuable in return. But, don't forget to create a big button, which includes a clear CTA (call to action) message, such as „Subscribe to get this report now“ or similar.

Even better, if you have a software that can personalize your messages, the CTA can be much more effective. My services of choice are either Promobrite(dotcom) or a bit more expensive and restrictive aWeber. Both are good for the creation of roi-making CTAs.

What do you think? Is it possible to get any sales without a good CTA?

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Old 17th September 2015, 08:47 AM   #2
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You may get some sales even with a weak or nonexistent call to action. But you'll almost certainly get more with a strong, obvious, visible CTA.

Of course, you don't need any kind of email or online promotion service to create a strong CTA. All you need is a big ol' highly-visible "BUY NOW" button on your product page, or a giant, brightly-colored "SUBSCRIBE NOW" button on your newsletter sign up page, or a prominently-placed, large-font, bold-faced "REQUEST INFO" link on your lead generation email.

The point is, you don't need anybody's "service" to include a CTA. All you need to do is not be shy about telling people what it is you most want them to do when they land on your page or read your email or view your ad.



Diane Aull - NineYards.com: Helping Businesses Do Business Online
Whether you think you can, or that you can't, you are usually right.
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Old 15th October 2015, 10:00 PM   #3

Join Date: Oct 2015
Location: Melbourne
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Most people are pretty good at following clear instructions. But a CTA on its own won't make anyone want anything, nor will it make them do anything they don't want to.

It's very possible to get good sales without a CTA. It really depends where the website sits as part of a business's sales process. So many guys from a lead generation background have an enormously narrow view of web marketing. When you are grabbing cold traffic from organic search or PPC, there is strong logic to being extremely aggressive about capturing an email address or whatever, because if you don't drive some sort of response while they're there then you will probably never hear from that person again.

Huge numbers of businesses though, either rarely or never use their website as their first point of contact with a new customer. Here, the job of the website is not to drive a response before the prospect disappears forever.. it's to reassure the customer that they are making the right choice by doing business with these guys.

A lot of white collar professional services providers generate most of their leads by referral, and have buckets of cash at stake in every new customer. If you write one of these websites like you're selling a clickbank product then you are doing it wrong.

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