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Old 6th October 2015, 12:18 AM   #11
Motive
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You clearly did not understand ..

What I was trying to do is to be on top when people searched for my business name. Not on the top of the rankings for my field of business.. Simply when people search for my business's name theres a few old links that do not necessary qualify as dead links that are in the way of me being the first entry. These pages don't have anything to do with unique content or backlinking.. So what you said in your rant had nothing to do wiht what I was talking about.

That's all it is.

But thanks anyways. Your first reply was alright but the rest was unhelpful to what I was asking. Your "tough love" was just condescending..

I mean I would have took it all in stride, but you're own website is only worth a few hundred bucks -.-....

I'll pass thanks

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Old 7th October 2015, 02:32 AM   #12
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Hey Motive,

I think i understood Torka's perspective about content. Yes, your may be catering design services, but it doesn't mean that you do not have to deal with content at all. This is where the idea of blogs come to play. What if you update a post about material design and related tutorials in your blog section, people are going to read it, dont you think? Promote those content via social media and get your site up there. With time, your domain is going to earn popularity and you will outrank what outranks you now. This is my perspective, kindly correct me if im wrong.

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Old 7th October 2015, 04:33 PM   #13
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Oooh, I am cut to the quick! (actually, not, sorry...) Not sure how you determined the "value" of my site (or which of my various sites you were looking at to start with) but ultimately that would only matter if I had any inclination to sell it.

OK, so if it's specifically a search on your business name. You didn't say that exactly -- in your first post you only said "people searching for my business," which could include people searching for the kind of business you offer. For instance, if you are a plumbing contractor in NYC, people searching for "plumber in New York" could be people searching for your business.

Is this general search or local search we're talking about here?

How long has your website been up in its current form? Have you redesigned at any point recently? If there have been any redesigns, did the page URLs change? If so, did you implement proper 301 redirects from the old URLs to the new?

How long has your business been online in general?

Have you conducted a code audit to ensure there are no impediments to the search spiders that would prevent them from consuming all your pages? Have you validated your site with Google Search Console and checked to see if there are any index errors or penalties noted?

Have you audited your site's link profile? (Yes, I know you can't really find all the links pointing to your site, but a good audit will give you at least an idea of the link profile you're dealing with.)

Do you have your business name included in text on every page?

Do you have earned editorial links pointing to any pages on your site other than your home page?

Do those links include your business name as part of their anchor text?

Have you created appropriate social media profiles for your business? If so, do some updates you post to social media link back (don't want to do it every time) to pages within your website? If you post links, do you always link back to your home page, or do you try to spread the love around?

Have you tried any content marketing tactics to increase links and / or external attributions to your business? If so, what have you tried?

That should get you started... take a pass if you'd like, though. Up to you!

--Torka

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Old 8th October 2015, 01:02 AM   #14
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Quote:
Originally Posted by torka View Post

"Getting more clicks" is the result of optimization, not an optimization tactic.
I understand what you're getting at here. But it's not quite how it works these days.

Google pays a lot of attention to click through rates on search results, and also to whether or not the users who clicks is happy with the result, or whether they run back to the search results page to try something else. If you can attract clicks and then keep that user on your site, Google will see that as an indication that the searcher is pleased with the result, and so your ranking will improve. If they come running back to the results page then they will see that as an indication that are not pleased with it. It makes a lot of sense for Google to include these metrics as a ranking factor because they are very hard to fake, and it's a direct measure of whether or not the searcher has found what they were looking for.

Your description of PageRank as having nothing to do with clicks is also a bit off-base. If you go back to the original Stanford papers from Larry Page and Sergey Brin, they describe very clearly the idea behind PageRank as a mathematical model of real browsing behaviour. Every major algorithm update in the years since has been about protecting this concept, by disadvantaging linkbuilding techniques that create links that nobody would ever click on, and advantaging real links from real sites that actually carry traffic.

I wrote an article about this if anyone is interested in nerding out on it a bit: http://www.handsomegenius.com.au/pag...llmatters.html

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Old 8th October 2015, 01:17 AM   #15
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Quote:
Originally Posted by Motive View Post
Basically, lets say different websites that haven't been updated in a while or profiles/pages are using words that are included in your business name or even your whole business name .. and every time someone searches for your business, they get random old pages of forum profiles, youtube channels, old facebook posts, and various other old links that are not qualified to be "dead links" , thus not eligble for removal by google.

What do you guys do? Or what can be done?
99.99% of the time, ranking for your business name is a very easy thing to do! When people are searching by business name, people are looking for you, so Google wants to show you #1. You don't need to twist their arm to get there. Then usually they'll show your listings in major business directories, facebook page, etc. in other page 1 positions.

The only businesses who might have to really battle to be #1 for their business names are the ones who called themselves "London Dry Cleaning" or something like that. For everyone else, just make sure you website can be crawled and indexed properly, build a few rudimentary backlinks, and avoid doing anything tricky that would get you penalised, and you should be fine.

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Old 8th October 2015, 09:46 AM   #16
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From your own article:
Quote:
The algorithm gave every page on the web a score based on how many pages linked to it, and how important those pages were based on their own PageRank score, with a damping factor applied to model the fact that at some point the random surfer stops clicking links.
Applying an overall damping factor based on statistically average click rates is not the same as using individual clickthrough rates to influence ranking.
In other words, clicking over and over on your own page in the SERPs (or hiring somebody on Fivrr to do it for you) is not going to increase your page rankings. That is the misconception I was addressing. PageRank is, and always has been, about the number and "weight" of the links pointing to a page -- i.e. the likelihood that a "random surfer" would come across the page by following a link.

(I was getting paid to do SEO years before Page & Brin and the whole PageRank thing came along. Perfectly familiar with the concepts, thanks all the same.)

Quote:
99.99% of the time, ranking for your business name is a very easy thing to do!
Except that the original poster said that is not the case for him. It would perhaps be more helpful if you could offer some suggestions for what to do in your estimated 0.01% of cases where ranking for the business name isn't just happening all on its own.

@Motive: another thought -- do you have Schema markup implemented on your site? If not, putting some of the properties of the Organization type in your code might help alert Google to the fact you're a business and of what your business name is.

James is correct that Google generally does want to rank a business's page first for it's own name. If there are no technical obstacles standing in the way of their identifying your business name as, well, a business name, you may need to try taking a more proactive stance about letting them know via Schema markup.

--Torka

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Old 8th October 2015, 07:42 PM   #17
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Quote:
Originally Posted by torka View Post

Applying an overall damping factor based on statistically average click rates is not the same as using individual clickthrough rates to influence ranking.
In other words, clicking over and over on your own page in the SERPs (or hiring somebody on Fivrr to do it for you) is not going to increase your page rankings. That is the misconception I was addressing. PageRank is, and always has been, about the number and "weight" of the links pointing to a page -- i.e. the likelihood that a "random surfer" would come across the page by following a link.

(I was getting paid to do SEO years before Page & Brin and the whole PageRank thing came along. Perfectly familiar with the concepts, thanks all the same.)
Ok, so your across this stuff. The wording of your comment didn't indicate that though, and was also liable to give readers the wrong understanding.

Quote:
Except that the original poster said that is not the case for him. It would perhaps be more helpful if you could offer some suggestions for what to do in your estimated 0.01% of cases where ranking for the business name isn't just happening all on its own.
I did extremely well at that given the data available to me actually! I outlined possible problems in an effort to see what's going on quite concisely.

If I really must just guess at what's happening then I'd say the most likely possibility is that he's going for a phrase that is not obviously a business name.. I say this because it's not just his website that isn't ranking, but any mention of his business at all. Otherwise the other major possibility is there is some kind of sketchy technique used on his site that's run him into some kind of penalty or deindexing. Maybe there's a pharma hack on there that shows a different version of the site to Google - site owners can go years without seeing that. Maybe the guy who built his site wrote whole chunks of it out in robots.txt! It's hard to say - my crystal ball is still in the shop.


Last edited by handsomegenius; 8th October 2015 at 08:23 PM.
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Old 9th October 2015, 09:09 AM   #18
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I agree with your assessment that the business name might not be an obvious business name -- given the information we've been furnished that does indeed seem to be the most likely situation. If I understand the OP correctly, the pages are indexed and are showing up in the SERPs, so there's nothing blocking the spiders. The problem is that his pages are being outranked by old YouTube videos and FB posts for his own business name.

Which is why I suggested Schema markup to maybe help Google realize this is, in fact, a business name. I'm thinking perhaps some links from other (related but not competitive) local businesses that use his business name as anchor text might help reinforce that idea.

I'll be honest, though, I haven't had to deal with many businesses that don't rank well for their own names (at least, not once their sites are well established). As you say, in most cases that sort of happens automagically. Can you come up with any additional suggestions?

--Torka

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Old 9th October 2015, 09:55 PM   #19
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Well it's hard to suggest a course of action cos we still don't really know what's wrong. I can only throw out some possibilities.

If he's indexed, but being outranked by fairly weak results then that suggests that Google has a strong signal that it's a very low quality site. So I'd look for any black hat techniques on the site like hidden text or whether the server shows a different result to the spiders as it does to the reader. I'd also look for duplicate content problems - including whether or not the same pages are being indexed at different URLs. I'd look to see if he's been hacked and is linking to russian viagra sites in parts of the site that nobody normally looks at. I guess it's worth looking at algorithmic penguin penalties too, though that would have to pretty severe to kill his business name ranking. Maybe it's just a thin site with no substantial original content.

OTOH if he's not being canned for anything and it's just a competitive phrase then your earlier advice about sucking less hard is worth following.

Not showing up for your own business name is a pretty bad spot to be in because you are losing traffic from customers who already want to buy from you!

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