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Old 10th February 2009, 01:38 PM   #11
ktaylor310
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Ah hhaaaa! I see, I see.... Ok, let's go a step further. (See, I missed you!) The "old theory" was that Google put more weight on the top and the bottom of a page, anticipating that a page would be written much like an English paper (introduction located at the top of the page and the conclusion at the bottom). This went hand-in-hand w/the title tags... i.e, making sure you used an <h1> tag in the intro.

Of course I believe in intros and conclusions, but again it doesn't sound like the intro has to be located at the top of the code for ranking reasons, it just needs to be at the top of the page in the browser to make sense to users. And if I understand right, <h1> doesn't really have any value anymore.

(The dancing banana also has no value, I've just always wanted to use him

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Old 11th February 2009, 07:27 AM   #12
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I like the dancing banana, too!

I wouldn't necessarily say the <h1> has no value. That's another one of those things (like a lot of stuff in SEO) that's pretty hard to test in a definitive way.

But it's good markup and good accessibility to use the <h1>, <h2> et. al. tags as they were intended to be used, so I tend to go ahead and use them. And if I can legitimately work one of my target phrases into them, then so much the better. If it does have a positive effect, I'm good, and if it doesn't, it at least doesn't hurt.

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