Welcome to the Small Business Ideas Forum! We are a community of over 100,000 small business folks with over 163,000 posts for you to browse. We pride ourselves on being the friendliest forum you will find and we'd love to have you as a member of our community. Please take a moment and register for a free account. If you need any help, please contact Chris Logan.

Small Business Ideas Forum

Small Business Ideas Forum

A friendly place to share small business ideas and knowledge, ask questions, find help and encourage others that are involved in the small business industry. Topics include small business marketing, generating revenue and small business computing.

Go Back   Small Business Ideas Forum > Small Business Marketing - Online > Search Engine Optimization
Register Search Today's Posts Mark Forums Read

Thread Tools
Old 27th September 2008, 11:56 AM   #11
Senior Member

Join Date: May 2008
Posts: 101
Default Clarification?

Just to clarify -- is the penalty only if the key words are literally hidden by using the same color as the background? If the text is a different color there is no penalty, correct? Another related question -- if you have text at the bottom of the page that contains keywords and it is actually in the footer so that it shows up on every page -- is that "duplicative" content problematic at all?


chesa7 is offline   Reply With Quote
Register or log in to remove this ad.
Old 28th September 2008, 12:14 AM   #12
torka's Avatar

Join Date: Mar 2006
Location: Triangle area, NC, USA, North America, Earth (usually)
Posts: 4,101

Search Engine Guide Blogger


Generally, the search engines find out one of two ways: either their own algorithm flags the page as having "suspicious" content, or a competitor notices what you're up to and rats you out.

Once the page has been identified, what they do depends on the egregiousness of the text stuffing. They have a whole range of possible responses: everything from a minor penalty to totally dropping your entire site from their index. Google and the rest maintain a fairly large staff of reviewers, and will often have someone visit a "flagged" site for a hand review before they impose whatever penalty they're contemplating, but in some cases the punishment is automatic.

It's not just about an exact-same-color match between the text and the page. It could be if the text is very, very small, or if it's a similar color to the background, or if it's formatted using CSS to not display or to display way off the page, or if there's some kind of cloaking going on, etc.

The issue is not color, it's text targeted only at the SE (not intended for human vistors to read) and being used in an attempt to deceive the SE into ranking the page higher than it would normally deserve. Any time you put text in there strictly for the search engines, text that you don't really want your human visitors to see -- especially if it's text that would seem nonsensical or "keyword stuffed" to any human who did happen to come across it -- you are running a risk.


Diane Aull - NineYards.com: Helping Businesses Do Business Online
Whether you think you can, or that you can't, you are usually right.
torka is offline   Reply With Quote


Thread Tools

Get Updates
RSS Feeds:
RSS Feed for Search Engine Optimization RSS for this Category Only: Search Engine Optimization

RSS Feed for Small Business Ideas Forum RSS for Entire Forum
Forum Rules

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Forum Jump

Small Business Ideas Forum

At Your Business - Small Business Directory
Free Business Forms - Prewritten Documents
Search Engine Guide
Small business guide to search marketing

Small Business Brief
Fetching the Best Small Business Info

Free Links - Free Advertising
Free Guide - Online Directory

Advertise your business here
Contact us for more details!

Semantic Juice
Register now to access free Quick SEO service!

Rocket Lawyer
Sign up for free 7 day trial. Boost your biz!

Buy UPC Codes
Get your products listed online!

All times are GMT -5. The time now is 01:24 PM.

Powered by vBulletin® Version 3.7.3
Copyright ©2000 - 2019, Jelsoft Enterprises Ltd.
Copyright 2004 - 2018 - Privacy