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Old 30th January 2008, 02:41 PM   #1
Amir W.
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Default 1 Year Old Domain

I have heard that a domain that has been around for less than a year will have a hard time getting good ranking...something referred to being in the "sandbox" or something?

What happens after one year? If the site is optimized and has good meta tags, will it all of a sudden start ranking higher?

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Old 30th January 2008, 02:58 PM   #2
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It's not necessarily a year. I've heard generally more like eight or nine months, maybe more, maybe (with a lot of luck) a little less depending on the type of site, the inbound link profile, and other factors.

And it seems to be query-dependent. Meaning the site can rank well for less-competitive search phrases much earlier than it will rank for more-competitive phrases.

There are some who swear they've got some "secret sauce" that allows them to bypass the aging delay entirely. I haven't had reason to launch a new site in the past year that I urgently needed to rank well right out of the box so I haven't tested any of these alleged delay-busting techniques myself, though.

And just as a by the way, META tags aren't really a key to good rankings. There are all sorts of factors that figure in to it, but the description and keywords tags aren't among them.

But, in a general sense, yes, it works generally as you describe. One day you're nowhere for the popular phrases you wanted to rank well for, and the next, BOOM there you are.

You might appear to bounce around for a few weeks as the changes propagate around all the Google datacenters, but that doesn't mean your actual ranking is changing, just that the ranking you observe is different due to data synchronization issues across multiple datacenters.

Does that help?

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Old 30th January 2008, 02:59 PM   #3
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I belive that the age of a site gives it authority. I found a tool that will show you the age of a domain as well as a snapshot of what it may have looked like.

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Old 30th January 2008, 05:35 PM   #4
Amir W.
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Torka, you answered my question. I realize meta tags aren't the only factor, especially the description tag, which is probably meaningless for most engines. But the title tag and key words are one factor among other important ones such as quality content, and inbound links, no?

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Old 31st January 2008, 05:36 AM   #5
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Title tags are relatively important, keywords tags are relatively useless. Quality content and relevant inbound links are most important.

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Old 1st February 2008, 07:29 PM   #6
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Default Content is king

As they say, content is king, I have setup a couple of websites from brand new and have achieved excellent rankings within a short period of time. One website got to #1 within 7 days from me registering the domain name.

When worried about rankings you should make sure that your text is relevant to the keyword you are aiming at however make sure the text can be ready clearly.

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