Welcome to the Small Business Ideas Forum! We are a community of over 100,000 small business folks with over 163,000 posts for you to browse. We pride ourselves on being the friendliest forum you will find and we'd love to have you as a member of our community. Please take a moment and register for a free account. If you need any help, please contact Chris Logan.

Small Business Ideas Forum

Small Business Ideas Forum

A friendly place to share small business ideas and knowledge, ask questions, find help and encourage others that are involved in the small business industry. Topics include small business marketing, generating revenue and small business computing.

Go Back   Small Business Ideas Forum > Small Business Marketing - Online > Search Engine Optimization
Register Search Today's Posts Mark Forums Read

Reply
 
Thread Tools
Old 25th October 2006, 12:33 PM   #1
monkeetree
Member
 

Join Date: Oct 2006
Posts: 11
Default "Make Your Website . . . Tactic 1" Article

I couldn't find the article discussion for "Make Your Website Work Harder Right Now: Tactic No. 1", so I'm just going to throw this out there. Karri, you're welcome to respond.

I've been an SEO copywriter for over a year. We ask our clients if they would rather us use first person ("I/We") or third person (which, technically speaking, in American grammar should always be 'it' unless you're referring to more than one company). We have people fall on both sides, and their sites don't look any less professional for making it sound like the owner actually wrote them.

For example, which appeals more to you:

"Our company works hard to bring you success. We get you the business you deserve."

"John's Widgets is hard at work for you. John's Widgets is on the cutting edge of widgetry. With widgets from John's Widgets, you'll be successful almost immediately. Its efforts are focused on bringing you more revenue."

If you use "John's Widgets" in three sentences, then it's a little repetitive to use it again but a little off putting to use "it," the proper word. Even "their" is distancing to the user.

I agree with what I believe is the underlying point: the page should focus on the USER and the benefits and value that you offer to him/her, but to say that using I/we "Even once is too many for any page of your site except the About Us or Company Profile page" seems like an overstatement.

Also, personally, I always look for an about us page. I don't want to waste my time slogging through a company's marketing mumbojumbo that it slapped on its main page to figure out what it does. The about us page is usually a concise statement about what kind of business it is, where it's located, how old it is, etc: all the things that instill trust. If there isn't an about us page, I assume the company's hiding something or ashamed of something (we're only 6 months old, we have no real warehouse, etc.). Maybe that's just me.

Thoughts/response?

monkeetree is offline   Reply With Quote
Register or log in to remove this ad.
Old 5th November 2006, 11:41 AM   #2
MegLooney
Member
 

Join Date: Oct 2006
Posts: 10
Default

Insteading of going for either extreme, I'd take the middle ground to make sure the company projects a professional image while connecting with the reader:

"John's Widget works hard to bring you success. We get you the business you deserve."

As an example, you can check out Salesforce.com's About Us page.

MegLooney is offline   Reply With Quote
Old 7th November 2006, 01:46 PM   #3
mbm
Member
 

Join Date: Oct 2006
Posts: 78
Default

Quote:
Originally Posted by MegLooney View Post

"John's Widget works hard to bring you success. We get you the business you deserve."
The best shot, I think.

__________________
MBM | MBM Project
mbm is offline   Reply With Quote
Reply   

Bookmarks




Thread Tools

Get Updates
RSS Feeds:
RSS Feed for Search Engine Optimization RSS for this Category Only: Search Engine Optimization

RSS Feed for Small Business Ideas Forum RSS for Entire Forum
Forum Rules


Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Forum Jump


Small Business Ideas Forum


 
At Your Business - Small Business Directory
Free Business Forms - Prewritten Documents
 
Search Engine Guide
Small business guide to search marketing

 
Small Business Brief
Fetching the Best Small Business Info


Free Links - Free Advertising
Free Guide - Online Directory



Advertise your business here
Contact us for more details!


Semantic Juice
Register now to access free Quick SEO service!


Rocket Lawyer
Sign up for free 7 day trial. Boost your biz!


Buy UPC Codes
Get your products listed online!




All times are GMT -5. The time now is 03:36 PM.


Powered by vBulletin® Version 3.7.3
Copyright ©2000 - 2019, Jelsoft Enterprises Ltd.
Copyright 2004 - 2018 - Privacy