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Old 9th April 2007, 08:21 AM   #1

Join Date: Apr 2007
Posts: 2
Default Travel-related Blog Idea--opinions Wanted

The company I work for as a copywriter is preparing to launch a new product called Travel Safety Net. It's a roadside assistance program like AAA. I'm exploring the feasibility of a blog to support the product and to draw visitors to our website.

We're a small company and this is a simple product. A blog based on travel horror stories or how to prevent problems while traveling would be appropriate, but not unique...and not that exciting, either. Nor do we want your standard travelogue blog; there's enough of those already.We want something more buzzworthy, yet still related to travel. So my idea is this: a blog called "Bands on the Road" chronicling the outrageous tales and adventures of traveling musicians. As far as I can tell, there are no other blogs quite like it.

To get it started I would post my own stories (I have a lot of them) and I would seek out guest bloggers, i.e, band members, to post their stories on our blog, as well.

Our logo and our ad would appear on the right side of the page, with any special messages or surveys we might want to deliver. And of course that would link to our website. Bands on the Road would be officially sponsored by Travel Safety Net.

These are bound to be fascinating stories and I think this would generate a lot of buzz and attract a lot music fans, young and old. With traffic coming to the blog site we ought to get a few clicks on our Travelers Safety Net logo now and then, don't you think?

I would appreciate and value members responses to this idea. Do you think it has merit?

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Old 10th April 2007, 07:02 AM   #2

Join Date: Jun 2004
Location: Colorado
Posts: 8,046

Definitely a creative idea, but in reality my gut had concerns when you said - "I would seek out guest bloggers, i.e, band members, to post their stories on our blog, as well.". Sounds easy enough, but is it realistic. Maybe so, and if so great. But that would be my hesitation.

My other concern is that I'm not sure what the benefit is? A few clicks to Travelers Safety Net is good, but that seems like a lot of work for so little return.... and I'm not sure even those clicks would be qualified and turn into actual business.

While creative, I'm not convinced that it will draw visitors to your website or support the product. I don't think a unique blog is going to draw any more attention in the sea of blogs, without the promotion that goes along with it. I feel like your approach is build it and they will come, and that rarely works whether unique or not based on my experiences.

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Old 15th April 2007, 05:21 AM   #3

Join Date: Mar 2007
Posts: 9

- I think it is a good idea and you can use myspace and social media to get more bands to write their bands onthe roads.
- build your blog and myspace profile and select all people that have relation about bands then ask them if they can write their stories which will give them more exposure and you will get original content.
even if you did not have more traffic , you will get back links.

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