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Old 26th June 2015, 02:53 AM   #1

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Default Why The Title Tag In Website Is Valuable?


Why the Title Tag in website is valuable?

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Old 26th June 2015, 04:02 AM   #2
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Title Tags and Meta Descriptions are important elements of your website’s content. The title tag and the meta description tags should include keywords relevant to the content of the web page they describe. This helps Search Engines understand what the page is about and index your web pages accordingly for relevant keywords or keyword phrases. Learn more about title tags and meta descriptions.

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Old 26th June 2015, 09:17 AM   #3

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Title tag is used for the browser toolbar and favorites. More importantly its used in the Search Engine Result Page (SERP). However, not all SERP's do use the Title tag.

SERP's are the primary reason we limit the length of the Title to no more than 50 or 60 characters.

The Title tag is also an indicator to Search Engine Crawlers the keywords related to the content. Part of Search Engine Optimization (SEO) is to have your focus keywords in the title, description and the content. It's a little more complicated than that but this is how the Title tag is relevant to SEO.

Title Tag by MOZ: https://moz.com/learn/seo/title-tag

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Old 29th June 2015, 02:57 AM   #4

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A title tag is the most important single tag in your page. It tells the search engines what your page is about. It is still vitally important to your SEO strategy.

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Old 29th June 2015, 11:10 PM   #5
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Originally Posted by bhavnasingh482 View Post
Why the Title Tag in website is valuable?
Interesting Title can increase CTR from the search results.

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Old 30th June 2015, 07:32 AM   #6
Kumar Palani

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Default What is a Title Tag and how title tags works?

Originally Posted by bhavnasingh482 View Post

Why the Title Tag in website is valuable?

What is a Title Tag and how it works?
In short title tags are exactly what they say, they are the titles of the given page and hence it makes more sense to make them specific, descriptive and short & sweet.

Why Title Tags are important?
By default most websites, applications, social media and browsers use title tags as the name (title) when you add, save, share or bookmark respectively, and hence a perfect title (with accuracy and relevance) will increase the chances of links and bookmarks being clicked by others.

Hiring a social media marketing company will help boost your business reputation and brand value.
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Old 3rd July 2015, 05:40 AM   #7
Jessica Walter

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Title tag is one of the most important element of On Page optimization. Effective title of the website helps to increase the CTR of your website. Its important to have Keyword placed in Title, it is one of the best way to increase the keyword ranking.

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Old 3rd July 2015, 05:57 AM   #8
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Originally Posted by bhavnasingh482 View Post

Why the Title Tag in website is valuable?
Take example of a book. When you want to get some information regarding any topic, what you will see first?
You will see the index of the book, where title of all the topics are given. Now suppose if the titles are not there in an index, how you will search about the topic?

Same way if you want to get indexed your website in search engine, you have to give a title to the website.

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Old 3rd July 2015, 09:50 AM   #9

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@JillADDison, I read in a Moz post a while back that the Meta Description isn't used by Google any more. In terms of ranking.

I would suggest including your keywords in the Title Tag, but use the meta description to sell the content on the page. Give them a teaser of what's to come, and invite them to click on your page instead of on your competitors.

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Old 8th July 2015, 03:09 AM   #10
Lillian Vega
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Wink Title Tags For Search Engine Optimization

Title tags are part of the meta tags that appear at the top of your HTML inside the < head> area. Think of title tags like the title of the chapter of a book. It tells people and search engines what your page is about.

Title tags are also part of what makes people decide whether to visit your site when it shows up in the search results. The title tag should contain important keywords to help the search engine determine what the page is about.
When you're writing your title tag what do you need to know? Here's a quick checklist with some tips on how to write optimized title tags:

Length: Title tags should be a maximum of 70 characters long, including spaces.
Keyword Placement: Your most important words (keywords) need to be first in your title tag, with your least important words being last in the title tag (most to least). However, if you're working in a language that reads right-to-left, then it is reversed, and it would be least important to most important.
Keyword Separation: Use pipes | to separate important (keyword) phrases (no commas, underscores, dashes or any other punctuation unless the keyword is written that way).
Wording: Keep your important phrases short and simple. Leave out words that would make it read like a sentence. (e.g., and, if, but, then, etc.)
Company Name: If your company name is not part of the important (keyword) phrases, put it at the end of the title tag; if it is part of your important words, put it as the first words in the title tag. Some SEOs will tell you to leave it out. You can leave it in for branding purposes – so people will see the brand and click. This isn't valid for all sites.
DON'T DUPLICATE Title Tags: They must be written differently for every page. Don't mass replicate your title tags.
Make It Relevant: Title tags must be written to be descriptive of the content on the page. (e.g., the About Page would be:

Sometimes Google doesn't like your title tag. In fact, sometimes Google thinks it can pick a better one, so it will rewrite the tag for you. There are several places it might get this information, most of them you won't prefer to one you crafted yourself.

While there isn't any assurance your title tag won't be replaced, make sure you write a title tag that is page related, content descriptive, short and sweet, and not keyword stuffed. This is your one defense.

Apply your digital marketing strategy smartly.
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