Originally Posted by bhavnasingh482
What is the difference between SEO and SEM?
can be described as strategies and tactics used to ensure that a website is accessible to a search engine and improves the chances that the site will be found by the search engine.
is associated with researching, submitting and positioning a website within search engines. It includes search engine optimization, paid listings and other search-engine related services and functions that will increase exposure and traffic to your Web site. Ads in a successful SEM campaign will be shown to those consumers specifically looking for your products or services, resulting in a higher conversion rate.