Well, the answer here is 'Yes'... and 'No'.
One thing to keep in mind is that, at least in the United States, cell phone marketing is required to be an 'Opt-In-Only' option
Originally Posted by patriciakramer
Is this true? Because i can not believe this sms or this conversions. Is this possible.
, meaning you'll need your customer's express permission to send them text-message offers. Quoting from the government's Federal Trade Commission website
"Under the FCC’s rules, texts and commercial email messages may be sent to your mobile phone if you previously agreed to receive them. For texts that are commercial, your consent must be in writing (for example, in an email or letter)
; for non-commercial, informational texts (such as such as those by or on behalf of tax-exempt non-profit organizations, those for political purposes, and other noncommercial purposes, such as school closings) your consent may be oral."
This means you can not just collect customer telephone numbers and start sending them text-messages, without first getting permission from them in writing.
Next, you'll want to consider that SMS text-message offers are not infallible.
A customer could come into your store today and show you his "10% Off Cup of Coffee" text, then come back later that night and show the same text to the cashier on duty at that time. Unless you've built a system to account for "redemptions", you run the risk of the same offer being used over and over. This can negatively affect the financial benefits of using SMS text-message promotions.
Lastly, most cell phone service providers are capable of blocking all of your text-message offers if just one customer objects.
This can cause serious issues if you have invested a great deal in developing or enlisting this service, only to find your promotional offers are not being delivered.