Make your products stand out
You can do various stuff to make them buy from your site.
1. You said clothing business. I believe that Amazon and Flpikart is currently owns this segment. If people are not ready to buy from them, they will then choose Myntra, Jabong, snapdeal etc.
What you can do is in the product page beside your price, you can list the price of the same product (if available) on other sites and a comparison of the price to show that your price is least.
2. To show your genuinity provide the customers free shipping and COD option. This is the only way to increase brand preference, I know its risky.
3. Offer them cashback, discounts and other stuffs.
A very popular is that show them a price, e.g. 4500 INR , offer them discount coupon of say 20% and the price will get down to 3600 INR this will drive them to buy. Make your discount coupons readily available throughout the internet.
4. Offer them a seamless, smooth browsing experience. Parallax scrolling should not be used in India because of its low speed internet connectivity.