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Old 5th March 2015, 09:26 AM   #1
Jocke
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Default How To Grow Small ?



Me and my friend are starting a blog where we are reviewing and checking hardware and software. We have a lot of experience in the field and we're also very good writers (unfortunately in Swedish only but we're going to be in the Swedish market).

We've just got the site up and now we're starting to push content in the site. But how to contact the possible sponsors who could start giving us free samples of their products? What do you estimate, how long do we need to buy all stuff ourselves before the companies get interested. So far the answers have been colder than ice.

Thank you from all your good advice !


Last edited by torka; 6th March 2015 at 01:41 PM. Reason: Removed link - not allowed per forum policy, sorry! Once you have a few more posts under your belt, you can create a signature if you'd like to link to your site.
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Old 5th March 2015, 02:08 PM   #2
DantheMan
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Use your experience to help your business. You have contacts with suppliers from previous work, look them up and ask. Try social media (LinkedIn, Google+, etc.) to network with others in your industries.

Here's an article I found interesting

http://www.incomediary.com/how-to-st...eview-products

Look for press releases from suppliers
Search crowdfunding websites for possible leads.

You may find some local networking opportunities at Meetup.com

Hope something helps you


Dan


Last edited by DantheMan; 5th March 2015 at 08:09 PM. Reason: Prevent new post for adding one sentence
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Old 6th March 2015, 01:52 PM   #3
torka
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It is a bit of a problem. Vendors will hand out free samples for reviewers who have good website traffic, because they want the exposure for their product. Without traffic, it's going to be difficult for you to convince many vendors to give you free samples. But without something to review, it's difficult to attract the traffic you need to "earn" the free samples.

I don't know what kind of software and hardware you're planning to review. Would it be possible for you to start off by reviewing items that are already owned by you (and possibly your friends)? If you don't already own it, for hardware possibly a refurbished item might be a less expensive way of getting a test subject. Or find somewhere that you can try out the item before you buy it (a store showroom, perhaps) and write your review based on that? Or possibly a vendor who isn't willing to give you a free sample might be willing to let you borrow something for the purpose of reviewing.

If there are any industry trade shows or conventions in your area, you might consider attending. You could chat up product sales persons at the various booths, see products in action, possibly get some information you could use to write some interesting blog posts (even if they aren't full-blown reviews) that would help kick start the process of attracting more traffic. Plus it would help you begin to build personal relationships with product sales people, which may eventually result in some of those free samples you're looking for.

The point is, you're asking vendors to do something for you (send you free samples). You have to be able to prove you can do something for them in return (send them customers). Until you have visitor stats for your blog that can reasonably demonstrate this, you may need to need to get creative when it comes to obtaining review items.

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Old 7th March 2015, 10:10 AM   #4
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Your blog should be relatively established and have its own audience. Sponsors will pay attention to traffic, activities on blog and social media - commenting, sharing, and your offline presence can be important too. Vendors usually are more loyal to those people they've met in person. I think you should invest a lot of time on building such relationships and actually buying some products for review to gain exposure.

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Old 7th March 2015, 11:25 AM   #5
rr151
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Maybe look at using the interview process to get a profile of the businesses in the market to start. It's a phone interview that is recorded and added to your blog.

I know you want to review software but you have to understand they probably get a ton of people asking to review their software. So to start you want to have them talk about their product and not give free product to someone they don't know.

Your blog is about the people in the industry and you are asking them to give an interview about their software and what it can do.

To get them to talk to you, maybe this? It is a rough script used to give you the idea...you will be able to do a better job.

We are a new blog starting off by interviewing the who's who in this [specific niche] I would like to confirm that you are [company X] is in [software niche] along with three other software companies like [Company A], [Company B] and [Company C]. Is this correct?

If the answer is Yes...then

Okay to start our company is looking to work with just one new company for each [specific niche.] You are my first call, would you be interested? It is only 5 questions and will not take more than 5 minutes.

If the answer is no...then

So you are not in [specific niche] Can you tell me what [niche] then? Okay we would really like to learn about your software and add it to our blog. It is only 5 questions and will not take more than 5 minutes.

The interview process is used to start the relationship and designed to get your blog started by talking to the experts in the software industry.

So what to ask? You would have a ton of better questions but here are a few questions used to give you the idea.

1. Give us a high level overview of your software and what people can
expect from <software name>.

2. How long have you been in this business niche?

3. Who are your current customers using your software?

4. What makes your software unique?

5. What are some of the main reasons you like living/doing business in
this software niche?

Post Production:

You need a professional 15 second intro and outro that you can get over at fiverr if money is tight. Next you need a few friendly interviews used as samples and a way to get into the groove so to say.

Final thought,

This is best done at the who's who software trade show. All the VP of marketing are there and they are easier to talk to then. They want to talk to people that want to help sell their software.

It's your Business Card, Dictaphone and a professional Camera. You get their business card because once produced you want them to listen to the interview before it is added to your blog and the camera is used to take their photo in the business booth for the interview blog post. Don't use the point and shoot camera or camera phone because you need to look and feel professional, right?

If you are really serious and want to be more successful maybe hire a local professional photographer to get the shot of the VP of marketing and the software product in it's best light. They are not going to be jacked about you getting a snap shot of their product and brand.

You are building a relationship that in the end will allow you to review their software. If they give you the interview then maybe ask for the software to review. They now see first hand that you are a professional. You can maybe up your game and make it a video interview again with a professional camera and audio gear.

Just a thought...RR


Last edited by rr151; 7th March 2015 at 12:48 PM.
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Old 5th May 2015, 12:55 AM   #6
mairajassy
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I think if you have a experience content writer then you need to write unique and informative post and then promote it at your social pages to boost your traffic..

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Old 28th July 2015, 04:10 AM   #7
Erin Nagata
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You can start from your local area through fan page in social media websites.

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