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Old 4th May 2012, 08:09 PM   #1
trav268
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Default My E-Commerce Site Just Went Live. What's The Next Step?

Hi,

Someone asked what to do after making your e-commerce site live on Reddit. I shared my thoughts. I thought they might help you as well.

1.) SHOPPING ENGINE FEEDS - Google Shopping, Bing Shopping, TheFind.com, ShopWiki.com. Those are all free shopping engine feeds. Upload your product feed to those sites. In the begininning almost 90% of your organic search hits will come from the different shopping engines.

2.) Upload your sitemap.xml to Google Webmasters.

3.) Triple check your shopping experience from a potential customers perspective. Have friends and family do the same. Do you require account creation before checkout (if so, change it to allow guest checkout)? Are your shipping charges big and bold, or hidden behind the "checkout curtain"? Hidden Shipping fees (even if they are low or free) are the number reason people abandon their shopping cart.

4.) Remember traffic is only half the battle now that you are selling a product. Conversion rate is the other half. Go ahead and check the user experience for the 4th time.

5.) Offer PayPal Express Checkout. I swear to God as much as I hate paypal, the PayPal Express Checkout Button will increase your conversion by at least 1 percentage point.

6.) Make sure products have unique descriptions. If you just copypastad all of your product descriptions you will have a heck of a time organically ranking your products. PROTIP: When I began designing my product pages, I just copypastad manufacturers description. Then, I went back to all of them and added my own spin, reviews, personal take, and instructions to the product pages to make them absolutely unique.

7.) Google Adwords. Set an ad campaign up and use a "Product listing ad". That will tell google to advertise your product feed when someone types your search term into Google. Its not a standard ad though. It shows a pic of the product, the price, and like a 50 character byline. But the kicker is, I am bidding like .16 a keyword. I am getting a great clickthrough rate, and a much better conversion rate than with the text ads I set up.

8.) Set a wordpress blog for the obvious SEO reasons. Make sure you link back to your individual product pages as you mention them in your blog postings. Be sure to register the blog at Technorati and the other various blog directories.

9.) I don't trust you. People (usually older) still have issues with sending there money electronically to a business they have never heard of nor seen. How do you build trust? Easy. Display your badges. Verisign. PayPal. Authorize.net. ShopWiki Verified. Etc. Etc. Etc. If people see that major companies are vouching for your reputation, then they are more likely to buy, thus increasing your conversion rate.

10.) And last but not least. YOUR SITE IS TOO SLOW. No, I haven't been to it or have seen it but if you are running any major shopping cart engine on a shared SQL server then your site is definitely too slow. Ignore the next part if you did spring for the dedicated server. How do you rectify a slow site? The problem is your website is a dynamic website. It is built from numerous databases and PHP pages. If the SQL server is clogged (which most public SQL servers become periodically) your site will load unbearably slow. But there is a solution. For each major shopping cart engine there is Cache Plugin. The Cache plugin will render html pages on the server side prior to any customer actions. As a client clicks a link, they are given a pre-rendered html page as opposed to a live, real-time SQL/PHP rendered page.

Ecommerce Tip #11.) When you begin your off site SEO (your link building), begin with promoting your product pages. Forget about shooting thousands of links to http://ExtensionCordsForSaleHere.com. You want to be promoting http:://ExtensionCordsForSaleHere.com/Coleman-Cable-Outdoor-Extension-100-Feet. Build from the inside out because your products will rank quicker than your categories and your sub-categories because the keywords will have less competition.

ie. Its easier to rank for "Coleman Outdoor 50 foot extension cord" then it would be for "Outdoor extension cords".

As more and more of individual products begin to show in the Google rankings, the SERPs, your Categories and sub categories will naturally start to rise.


Source: Myself. Owner, designer, SEO specialist, CPC specialist, and blog manager of Console Doctor's Video Game Repair Parts.


Last edited by trav268; 4th May 2012 at 08:17 PM.
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Old 4th May 2012, 09:33 PM   #2
Creative Pile
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Loved the tips! Thanks for sharing! .

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Old 9th May 2012, 11:25 AM   #3
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Great tips! I have to admit I am skeptical with online shopping and sending payments electronically. If an online shop can ascertain the security of their website and payment processes, then there won’t be any problem.

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Old 25th June 2012, 07:27 PM   #4
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Default Great tips

Great tips!!
I have read hundreds of posts with ecommerce tips and this one is one of the best
Plus it iis short and sweet
Thank you

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Old 27th June 2012, 03:15 PM   #5
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Another suggestion to possibly help with conversions is a site called crazyegg. They have a paid and free service that gives you a clickmap on specific pages that you have the crazyegg software on. Although the free version is limited, it does give you some neat data as to exactly what people are clicking on. I've had some good success changing page layouts based on the data to increase conversions.

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Old 9th July 2012, 03:24 PM   #6
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Default Add one more ...

Hi, Great post. One more thing: Google Analytics! It's free and fairly easy to setup and use. The traffic stats will give you a lot of insight on your visitor's behavior.

http://www.google/analytics

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Old 20th July 2012, 05:28 PM   #7
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Great adwords tip - I'm going to give that one a try. I had almost given up on adwords because the PPC pricing always seemed to be in the 70c to $1.25 range no matter what I did and my conversions and margins would have to be insanely high to make the ROI positive.

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Old 23rd July 2012, 03:19 AM   #8
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Nice tips; i want to add few points now !!

- As you mentioned creating wordpress blog - (i won't recommend) creating blog that contains copy content from various sources or from your website. That will not help or may result in spam link penalty.

- You should create one blog on your ecommerce website and can share latest offers/ news etc...

- Start offering coupons and share them with coupons website (you will find plenty of websites online). That is the huge source of relevant traffic.

Very Important Point

Make sure you have reputed SSL certificate installed on your website and mentioned those trust seal on your website which should be clearly visible to your website visitors. It will definitely gain trust and confidence of your visitors and can improve your conversion rate.

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Old 29th August 2012, 07:18 PM   #9
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Good points.

I really like the last one about promoting your deep pages instead of the straight domain, but I think the only REAL number you need initially is the conversion rate. You need to find out what happens when 200 quality visitors find your website and then look at the data.

If your conversion rate is less than 2% then make changes - rinse and repeat. Once you have a good conversion rate you have a business.

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Old 7th October 2012, 11:56 PM   #10
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Nice tips.. Yes you should get your Inner pages promoted it'll bring you some good results.

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