Anyone who has been in business for the last 10 years knows that majority customers now initiate the search for business online. That means that if your business does not have online presence you might as well close your doors. Having a website and pursuing an online lead generation strategy is a table stake to do business these days.
If you put yourself in your customers’ shoes you will realize that the first thing a potential customer will do when looking for a business to work with is to search for it on Google or other similar search engines. If your business does not show up quickly in the search results you stand to lose lot of new customers. This is where Search Engine Optimization, or SEO for short, comes into play.
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